Growth manager - Independant Contractor

Context

Smartbox is one of Europe's leading experience gift companies, selling over 3 million gift boxes per year and enabling more than 2 million experiences booked annually through a network of 30,000+ partners across Europe. 

Smartbox Direct is a new product line within Smartbox, in which customers purchase and book experiences for themselves rather than as a gift. The line is at an early, fast-moving stage of development, and Smartbox wishes to engage external expertise to support its go-to-market build-out. 

Purpose of the Engagement

Smartbox Direct wishes to engage the Service Provider, acting as an independent contractor, to provide growth marketing advisory and execution services in support of Smartbox Direct's go-to-market strategy across key European markets. 

The Service Provider acts in full independence in the performance of the mission described below. This letter defines the scope of services, expected deliverables, and terms of the engagement; it does not create an employment relationship, and no provision of this letter or of the parties' conduct should be interpreted as establishing a relationship of subordination. 

Scope of Services

The mission covers the following areas of deliverable-based service: 

Go-to-Market Strategy 

• Contribute to sharpening the ICP and core value proposition, in coordination with the Marketing Strategist and General Manager 

• Deliver a channel strategy across paid, owned, and earned channels, including approach, indicative spend allocation, messaging, and targets per channel 

• Translate the go-to-market vision into an executable marketing plan 

Execution & Performance 

• Oversee execution of the agreed marketing program 

• Coordinate with agency partner Numberly to ensure effective implementation 

• Provide regular performance analysis, identifying what is working and why 

• Propose iterations to targeting, messaging, and product-market-fit hypotheses based on performance data 

Content & Creative Coordination 

• Coordinate with the internal content team on content production, particularly for social media 

• Provide channel-specific creative briefs and review output for brand and messaging fit 

Cross-Functional Coordination 

• Act as the coordination point across teams involved in go-to-market delivery: content, agency, marketing strategy, and e-commerce 

• Help sequence priorities so that content, performance, and strategy workstreams can run in parallel 

• Report on performance, learnings, and recommended next steps to the General Manager and Managing Director at agreed intervals
  

Expected Outcomes

Delivery will be assessed against the following outcome milestones, to be confirmed with the General Manager: 

• Within 30 days: delivery of a documented understanding of the product, customer, and competitive landscape, and a draft channel strategy validated with the General Manager 

• Within 90 days: a live multi-channel program, a recurring performance reporting cadence in place, and a first iteration cycle completed based on results 

• Within 12 months: a documented contribution to growth, a working playbook of channels and messages that convert, and a clear, evidence-based point of view on ICP and product-market fit 

Expertise
Expected of the Service Provider 

• A demonstrated track record delivering measurable growth in early-stage (zero-to-one) environments 

• Experience designing and executing multi-channel marketing strategy from planning through in-market results 

• A data-driven approach to turning performance data into strategic recommendations 

• Comfort operating across both strategic planning and hands-on campaign execution 

• Strong stakeholder communication skills across a multi-team program 

• Professional-level English 

Additional relevant experience (non-binding preferences): 

• Travel, leisure, hospitality, or marketplace sector experience 

• Familiarity with performance marketing tools and attribution across paid social and search 

• Experience working with or coordinating external creative and media agencies 

• French language proficiency 

Engagement Format

This mission is intended to be resourced through a fractional / independent contractor arrangement rather than an employee hire. The Service Provider would operate with autonomy over how the work is organized and delivered, coordinating with the General Manager and Managing Director on deliverables and progress rather than receiving day-to-day direction. 

Exact terms (duration, time commitment, fee structure) will be defined once a profile is identified and are outside the scope of this brief.