Growth Lead (D2C Exp Mandatory)

Location: Gurgaon

We’re looking for a Growth Lead who can architect and scale our products D2C engine across global markets. This role seeks ownership of performance marketing, systems, analytics, community building, and marketplace expansion into one unified growth function. If you thrive on high ownership, love experimentation, and can balance quantitative rigor with strong brand intuition, this is the role for you.

1. D2C Growth Leadership

• Build and scale the full growth pipeline across acquisition, activation, and retention.

• Own the end-to-end growth strategy for wearables and future products.
  

2. Performance Marketing Excellence

• Lead multi-channel paid acquisition across Google, Meta, TikTok, YouTube, Affiliates, and emerging platforms.

• Drive CAC efficiency, optimize ROAS, and build a learning-driven experimentation roadmap.

• Establish rigorous attribution, funnel analytics, and predictive models for scaling spend profitably.
  

3. Marketplace & Global Expansion

• Grow our products footprint on Amazon, regional marketplaces, and international D2C stores.
  Architect country-specific launch playbooks (pricing, creative, supply velocity, conversion funnels).
  

4. AI - SEO, Content & AI Visibility

• Build a high-performing content engine that powers SEO, product storytelling, and thought leadership.

• Increase organic traffic, app visibility, and data-led inbound conversion.
  

5. Creator, Influencer & Affiliate Growth

• Build a scaled creator program across the US, Europe, and India.
  
  

• Drive influencer-led conversions, ambassador communities, and recurring UGC pipelines.
  

6. Growth Analytics & Insights

• Leverage growth analytics tools to run A/B tests, LTV/CAC modeling, cohort analysis, and retention insights.
  
  

• Build dashboards, forecasting models, and decision frameworks for leadership.
  

7. Community & Brand Building

• Foster a global community through UGC, beta groups, loyalty programs, and lifecycle marketing.
  
  

• Build retention engines across email, WhatsApp, push, and in-app personalization.
  

What You Bring

• Proven D2C growth experience, ideally in a consumer electronics, wearables, or health-tech environment.

• Hands-on expertise with Shopify, performance platforms, attribution tools, and analytics stacks.

• 5 - 8+ years of experience with a track record of scaling revenue and launching products internationally.

• Strong EQ + IQ balance — can marry hard data with brand intuition.

• A builder’s mindset: ownership, scrappiness, global exposure, and high adaptability.

• B.Tech/MBA from a reputed institution preferred, but not mandatory if experience speaks louder.
  

Why Us:

• Shape the growth engine of one of the most ambitious health-tech companies in the world.

• Work at the intersection of AI, hardware, biomarker science, and global consumer tech.

• High-velocity environment with autonomy, experimentation, and rapid learning cycles.

• Direct impact on our products global expansion, brand equity, and category leadership.
  
  

If the idea of building a category-defining brand in a frontier space excites you, let’s talk.