Growth and Brand Marketing

What You'll Deliver Email and campaign engine. Plan, build, and run email campaigns end to end. Strategy, copy, send, follow up. Every campaign is tied to a lead outcome, not a vanity metric. Lead generation and nurture. Turn cold and warm lists into qualified pipeline. Build the nurture flows that move a contact from aware to ready. Newsletter. A regular newsletter that builds authority in executive search and advisory. Built for a service business selling trust, not products. People should open it because it's worth reading. Database and segmentation. Clean the database, segment by intent, and turn it into a real asset. Sharp targeting, zero leakage. Zoho One build. Set up and improve marketing workflows and automation inside Zoho One and CRM. Everything is documented and living in our system, not on your laptop. Reporting. Track performance and act on it. Draw a clear line from your work to influenced or sourced pipeline. How We'll Measure This Not opens. Not clicks. Pipeline. By day 90 we expect: A cleaned, segmented database with intent scoring live. A newsletter shipping on a real cadence with a growing, engaged list. At least one repeatable nurture-to-pipeline flow built and running in Zoho. A clear report showing leads generated and deals influenced. Requirements You think like a strategist and ship like an operator. You can plan Monday and go live Wednesday. You've built demand or brand engines before, ideally for a service business, B2B, or agency. You're fluent in Zoho One or comparable CRM and automation tools. You work independently, take ownership, and don't wait for a brief. You're comfortable being measured on outcomes, not activity. Engagement Terms Initial 90-day scoped engagement. Output-based. Access to systems under NDA, scoped tight. All workflows, assets, and data documented and retained inside Black & Grey HR systems. Strong performance converts to an extended retainer or a permanent Growth and Brand Lead seat.