Job Description:

Global Marketing Communications Product Strategist

(Maternity cover for 1 year)

ESAB Corporation, founded in 1904, is a global leader in connected fabrication technology and gas control solutions. Through innovative products, workflow solutions, and the ESAB Business Excellence system, we are shaping the world we imagine™.

We are looking for a Global MarCom Product Strategist to join our Global Marketing Communications team.

Reporting to the Global Product Launch Director, this role plays a key part in driving the successful global launch of new products and services. The position combines marketing strategy, project/program management, and cross-functional collaboration, ensuring launches are strategically positioned and executed seamlessly across regions.

Key responsibilities:

·         Lead and drive all aspects of global product launches, including go-to-market strategy and execution

·         Apply and manage the global product launch framework, ensuring alignment on timelines, deliverables, and inputs from cross-functional teams

·         Collaborate with Product Management, R&D, Marketing, Sales, Service, and creative partners to ensure coordinated launch activities

·         Develop strong marketing strategies and value proposition messaging for assigned product lines

·         Drive creation of marketing content (blogs, webinars, whitepapers, videos, reports, etc.) to generate qualified traffic

·         Execute integrated marketing campaigns using inbound marketing, SEO, email, events, and digital channels

·         Lead development of creative concepts, visuals, and messaging with internal and external creative resources

·         Support lead nurturing and marketing automation initiatives

·         Evaluate customer journeys and key touchpoints to improve user experience and conversion

·         Identify digital growth opportunities and stay up to date with emerging marketing trends and technologies

Qualifications & experience:

·         4+ years in marketing or marketing communications

·         Experience developing integrated marketing strategies (digital + traditional)

·         Relevant degree in communications, marketing, advertising, sales, or project management

·         Fluent English language knowledge

·         Strong project/program management skills

·         Experience working with agencies or internal marketing teams on large projects

·         Knowledge of marketing research methods (VOC, surveys, etc.)

·         Budget management experience

·         Experience with digital marketing, social media, and video production

·         Comfortable in fast-paced, changing environments

·         Welding knowledge is a plus

Key competencies:

·         Strong cross-functional collaboration skills

·         Creative problem-solving mindset

·         Highly organized with strong attention to detail

·         Self-driven, proactive, and able to work independently

·         Energetic, positive, and team-oriented

·         Passion for marketing, sales, and digital innovation

Additional information:

·         Travel required: up to 20%

·         Opportunity to develop leadership skills, industry knowledge, and advanced marketing capabilities

Shape Your Future with Us! 

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