General Sales Manager - Black Hills Harley Davidson

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About this role

Company Description

Black Hills Harley-Davidson® is a full-service Harley-Davidson® dealership and is home to the largest selection of Harley-Davidson® motorcycles, parts, accessories, and MotorClothes® apparel in the MIDWEST! Our inviting store is nestled just west of Rapid City - in the heart of the Black Hills of South Dakota. We're known nationwide for being a premier dealership with Certified Harley-Davidson® Technicians, friendly parts staff, helpful motorclothes associates, and a knowledgeable Motorcycle Sales Team that can help you with the purchase of your new Harley-Davidson® or with one of our hundreds of pre-owned motorcycles available. Each year, Black Hills Harley-Davidson® plays host to over 100 of the industry's best brands and companies who showcase their products on our 40-acre layout during the world-famous Sturgis Motorcycle Rally, which we call “The Rally at Exit 55”.

Job Description

  • Steer  and manage the sales operation of new and pre-owned vehicles
  • Guide and develop your sales team by using your leadership skills and sales expertise
  • Use your management skills to forecast and create sales objectives and goals
  • Motivate your team to meet and exceed sales goals using open communication
  • Develop your sales team by using your leadership skills to offer new and different sales techniques
  • Communicate openly and consistently with your sales team and assess their needs
  • Track customer traffic peaks  to provide consistent sales floor coverage for optimal customer service
  • Be a visible leader to customers,  service driven, and confident in your sales team to provide a world-class customer experience

Qualifications

  • 3-5 years of experience within the sales department of a motor vehicle dealership
  • Thorough knowledge of and experience with sales of powersports
  • Proven  track record with the feature/benefit sales approach
  • Excellent leadership and managerial skills
  • Knowledge and desire to develop a sales team
  • Superior face to face communication skills, focused on a high standard of customer service
  • Organized with superior time management skills and attention to detail

Additional Information

Perks & Benefits:

  • Medical, Dental & Vision Insurance
  • 401(k) with Company Match
  • Paid Time Off, Increases with Tenure
  • Closed on Thanksgiving & Christmas
  • Employee Pricing on Vehicles, Parts & Service
  • Free & Discounted Gym Memberships
  • Travel Discounts on Hotels, Flights & Rentals
  • OEM Certification & Paid Manufacturer Training Opportunities
  • Career Growth within a Fortune 500 Company

All your information will be kept confidential according to EEO guidelines.

Frequently Asked Questions

Is the salary disclosed for the General Sales Manager - Black Hills Harley Davidson position at sonicautomotive?
The salary for this General Sales Manager - Black Hills Harley Davidson role at sonicautomotive is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the General Sales Manager - Black Hills Harley Davidson position at sonicautomotive located?
This General Sales Manager - Black Hills Harley Davidson role at sonicautomotive is based in Rapid City, Rapid City, SD, United States, SD, us. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the General Sales Manager - Black Hills Harley Davidson role at sonicautomotive full-time or part-time?
This is listed as a Full time position. It is posted as a General Sales Manager - Black Hills Harley Davidson role at sonicautomotive.
How do I apply for the General Sales Manager - Black Hills Harley Davidson position at sonicautomotive?
Click the "Apply Now" button on this page. You will be redirected to sonicautomotive's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the General Sales Manager - Black Hills Harley Davidson job at sonicautomotive posted?
This General Sales Manager - Black Hills Harley Davidson position at sonicautomotive was posted on Sep 1, 2026. Apply as soon as possible — early applications are often reviewed first.
General Sales Manager - Black Hills Harley Davidson
sonicautomotive
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