House of Sound is the flagship expression of Bose Luxury—a living, immersive environment where sound, design, and culture come together to define a new standard for luxury audio. 
 
More than a showroom, House of Sound is a brand beacon and cultural platform—designed to attract new luxury audiences, inspire desire, and demonstrate the emotional and experiential power of McIntosh and Sonus faber. 
 
The General Manager & Programming lead is responsible for operating, curating, and elevating this space—ensuring that it delivers exceptional daily experiences while also establishing House of Sound as a relevant destination within the luxury and cultural landscape of New York City. 
 
This role blends operational excellence, cultural programming, and client experience—ensuring the House is both flawlessly run and continuously evolving. 

Roles & Responsibilities 

House of Sound Operations & Facility Excellence 
- Coordinate with Bose Facilities to maintain functionality, aesthetics, and operational readiness 
- Ensure luxury-level standards across presentation, cleanliness, and systems 
- Manage vendors, maintenance, and day-to-day operations 
 
Programming, Cultural Partnerships & Brand Elevation 
- Develop and manage a dynamic programming calendar 
- Recruit tastemakers, cultural leaders, and luxury partners 
- Establish House of Sound as a destination within NYC luxury ecosystem 
 
Guest Experience, Hospitality & Listening Excellence 
- Oversee hospitality team and guest journey 
- Coordinate audio / training specialists to deliver exceptional demos 
- Ensure high-quality, emotionally engaging listening experiences 
 
Brand Environment & Spatial Storytelling 
- Develop brand-specific and cross-brand environments 
- Partner with Creative to evolve spatial storytelling 
- Recruit partners to enhance aesthetics and functionality 
 
Client Engagement, Tours & Sales Enablement 
- Host VIP visits, tours, and demonstrations 
- Support dealer-led sales through high-quality experiences 
- Create environments that drive desire and conversion 
 
External Representation & Brand Ambassadorship 
- Build relationships across luxury, design, and cultural communities 
- Represent House of Sound at external events and experiences 
- Extend brand presence beyond the physical space 
 
Cross-Functional Coordination 
- Partner with Product & Property Marketing, Activation, Training, and Creative 
- Ensure alignment, planning, and execution across all initiatives 
 
Performance Tracking & Optimization 
- Track event effectiveness, guest engagement, and sales influence 
- Identify opportunities to improve programming and experience 

Experience & Skills 

- 8–12+ years in luxury retail, hospitality, experiential, or cultural programming 
- Experience managing high-end spaces and event programming 
- Strong network or ability to engage tastemakers and partners 
- Experience delivering VIP client experiences 
- Strong operational and leadership capabilities 

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