Freelance Ad Ops Specialist (CM360)

Please apply if you are open to freelance opportunities.

The purpose of this role is to effectively manage the implementation and execution of Ad Ops strategies and the day-to-day communication with clients to help achieve their goals.

Job Description:

Key responsibilities:

• Ensures digital campaigns are trafficked effectively to achieve expected performance targets

• Owns implementation of Ad Operation recommendations and is responsible for troubleshooting within platform (e.g. CM360)

• Ensures campaigns are set up correctly and ad creative are in the correct format

• Proactively reviews and manages client data to ensure optimal performance on all campaigns

• Tracks and reports on campaign results, gathers data analysis and participates in weekly calls

• Identifies non-compliance with established taxonomies and initiates correction processes to ensure data consistency

• Oversees the campaigns' performance against client key performance indicators

• Develops and maintains relationships with client team and other disciplines to nurture performance growth

• Drives effective client relationships with accurate and timely performance communication

• Delivers accurate campaign setups and thorough testing

• Manages and prioritises the executive and analyst workflow

• Ensures best in class delivery of Ad Ops work

• Builds strong relationships across client services team and with client

• Delivers ongoing training to the team to ensure consistent and industry-leading expertise around ad serving platforms and other relevant technology

• Communicates and manages relationships with internal and external clients
• Communicates and manages relationships and training with media partners

• Ensures all campaigns are trafficked in compliance with established data taxonomies

• Provides subject matter expertise in at least one connected tech stack (i.e. Google)

• Deploys site side tracking across multiple tag management solutions (e.g. GTM)

• Supports operational activities and drives excellence in customer service through accurate and consistent delivery and supplier operations

• Supports a culture of operational excellence in all client operations processes and activities.

• Supports the team in running analysis and problem-solving sessions to improve day-to-day work and support in resolving issues with the broader business

• Collaborate with 3rd party suppliers, including digital agencies and partners

• Develops key media owner and senior client relationships to enhance our offering

• Uphold a positive working culture, ensuring the organization is recognized for maintaining a strong reputation with all internal and external stakeholders

• Ensure monthly reporting and insights sessions take place and that the actionable outcomes are implemented by specialists.

• Attend key client meetings with campaign managers.

• Drive effective collaboration across account manager teams.

• Integrate and articulate digital thinking, platforms and solutions within the planning teams

• Establish innovative shared strategy products and processes.
• Technical Capabilities is must in CM360 and Excel

Nice to have:

• DV360
• GA4
• GTM

Location:

Sandton

Brand:

Amplifi

Time Type:

Full time

Contract Type:

Freelancer