Founding Marketing Lead
pear-vc
Founding Marketing Lead
About this role
Location: New York, NY
Work Model: Onsite, five days a week
Industry: Healthcare technology (B2B SaaS selling to health systems)
Compensation: $150K-$160K base
About the Company
Our partner is a venture-backed healthcare technology company building AI software for health systems. The team is small and growing quickly, with an established product, live enterprise customers, and a conference and events motion already in market. Marketing has been run by the leadership team to date; this role takes it over.
The Opportunity
This is the first dedicated marketing hire at the company, reporting into leadership with complete ownership of brand and narrative. You will decide how the company tells its story, and you will do it hands-on rather than through a team or an agency.
The work spans three areas. Product marketing and storytelling is the core: voice of the customer, testimonials, and case studies, kept tightly aligned between product and customer success. Field marketing is execution against a conference and executive-dinner strategy that already exists. ABM, SEO, and GEO round it out, driving strategic campaigns and search presence. Success is measured by pipeline influenced and competitive deals won, not by marketing activity metrics.
Responsibilities
- Own product marketing end to end: customer stories, testimonials, and case studies, sourced proactively from customer data and conversations
- Write and own the company's LinkedIn presence and website copy, working alongside existing designers
- Define and sharpen positioning and messaging for an enterprise healthcare audience
- Execute the field marketing calendar: conferences, executive dinners, and events
- Run ABM campaigns and own SEO and GEO presence
- Build trust in the market through events, community building, and strategic partnerships
- Pitch reporters and manage inbound press interest
- Partner with designers to craft materials that meet a high visual bar
Requirements
- 3-5 years of B2B marketing experience
- Enterprise healthcare marketing experience, with an understanding of how health systems buy and who the key influencers are
- Growth-stage startup experience wearing multiple hats
- Strong writer: case studies, LinkedIn posts, and long-form content
- Ability to distill complex technology into simple, repeatable narratives
- A clear point of view on design and visual identity
- Comfortable with hands-on execution, including writing, organizing events, and pitching reporters
- Able to work onsite in New York five days a week
Frequently Asked Questions
What is the salary for the Founding Marketing Lead role at talentpluto?
The listed salary for this Founding Marketing Lead position at talentpluto is USD 150K–160K. This is an Full time role.
Where is the Founding Marketing Lead position at talentpluto located?
This Founding Marketing Lead role at talentpluto is based in New York, New York, United States. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Founding Marketing Lead role at talentpluto full-time or part-time?
This is listed as a Full time position. It is posted as a Founding Marketing Lead role at talentpluto.
How do I apply for the Founding Marketing Lead position at talentpluto?
Click the "Apply Now" button on this page. You will be redirected to talentpluto's official application portal hosted on workable where you can submit your application directly.
When was the Founding Marketing Lead job at talentpluto posted?
This Founding Marketing Lead position at talentpluto was posted on Oct 12, 2026. Apply as soon as possible — early applications are often reviewed first.
Founding Marketing Lead
talentpluto · 💰 USD 150K–160K
You'll be redirected to talentpluto's official application page on workable.