Experiential Activation Assistant Tour Manager - PRN

Essential Job Functions

• Activation Execution Support
• Assist with load-in, setup, daily activation, strike, and load-out of the RIDGE touring platform. Support display readiness, signage placement, and footprint organization.
• Consumer Engagement & Product Education
• Deliver high-quality, educational, and conversion-focused product walk-throughs aligned with RIDGE positioning and program objectives.
• CRM Lead Capture
• Execute accurate and complete CRM data collection in accordance with established qualification standards. Ensure lead data integrity and completeness.
• Event Throughput Support
• Assist with managing consumer flow, engagement queues, and demonstration coordination during peak traffic periods.
• Brand Presentation & Professional Standards
• Maintain cleanliness, visual standards, and professional conduct within the activation footprint at all times.
• Asset & Equipment Handling
• Assist with maintaining activation assets, including display components, technology devices, accessories, and consumer engagement materials.
• Stakeholder Interaction
• Represent the program professionally in interactions with consumers, dealers, venue staff, and client representatives.
• Flexible Travel & Scheduling
• Maintain availability for travel assignments, including weekends, evenings, and multi-day event coverage as needed.

Job Qualifications

• Experiential Event Experience
• 1–3 years of experience supporting experiential marketing programs, live events, trade shows, motorsports activations, fairs, festivals, or similar public-facing environments preferred.
• Consumer Engagement Experience
• Demonstrated ability to engage diverse audiences in high-traffic environments confidently.
• Lead Generation Exposure
• Experience supporting KPI-driven programs or capturing consumer data preferred.
• Event Operations Familiarity
• Experience assisting with event setup, breakdown, and live activation logistics.
• Technology Proficiency
• Comfortable using tablets, CRM platforms, and data capture tools.
• Travel Flexibility
• Ability and willingness to travel on an as-needed basis, including short-notice and peak event assignments.
• Physical Requirements
• Ability to lift and move equipment up to 50–75 lbs., work outdoors in variable weather conditions, and remain on feet for extended periods during event operations.
• Operational Readiness
• Ability to quickly integrate into active touring operations and execute responsibilities with minimal ramp-up time.
• Consumer-Focused Mindset
• Strong interpersonal skills with the ability to deliver engaging, educational, and conversion-oriented consumer interactions.
• Professional Communication
• Clear and professional verbal communication skills in public-facing environments.
• Adaptability & Flexibility
• Comfortable operating in dynamic live event environments with evolving schedules and variable conditions.
• Attention to Detail
• Ability to ensure accurate lead capture, proper equipment handling, and consistent brand presentation.
• Team-Oriented Collaboration
• Ability to work effectively within a touring team structure while maintaining individual accountability.
• Energy & Endurance
• Ability to sustain professionalism, enthusiasm, and focus during long event days.
• Brand Stewardship
• Commitment to maintaining professional appearance, conduct, and alignment with Kawasaki brand standards.