Experience Manager

Experience Manager 

Blair Athol Visitor Centre

Full-time, permanent

Closing date: 30th September 2026

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

About the Function

Our Scotland Brand Homes are world-class visitor destinations that bring our iconic whisky brands to life through immersive experiences, premium retail, hospitality and events.

Our Brand Homes give visitors from around the world the opportunity to discover the stories, craftsmanship and character behind our brands while creating memorable for our visitors.

About the Team

You'll join the Brand Home Leadership Team, working alongside the Regional Brand Home Manager and central Retail and Marketing teams. Together, you'll inspire exceptional visitor experiences, lead a passionate team and continuously evolve our events and experiences to keep our Brand Homes among the world's leading visitor attractions.

About the Role

As Experience Manager, you'll lead the delivery of exceptional visitor experiences across the Brand Home. Combining operational leadership, team development and commercial thinking, you'll oversee our experiences and events programme while inspiring your team to create memorable moments that bring our brands to life.

Role Responsibilities

• Lead the delivery of our Brand Home experience and events programme, ensuring every visitor enjoys a world-class experience.
• Coach, develop and inspire Brand Home Lead Guides and Guides, building a high-performing team focused on exceptional service.
• Drive operational excellence across visitor experiences, retail and food & beverage while supporting commercial performance and KPI delivery.
• Work with Marketing and the Regional Brand Home Manager to develop events, whisky festivals, travel trade initiatives and VIP experiences.
• Identify opportunities to enhance the visitor journey, increase commercial performance and continuously improve the guest experience.
• Lead by example, maintaining the highest standards of customer service, health and safety and operational excellence.

This is an exciting opportunity to shape the future of one of Scotland's iconic visitor experiences. You'll have ownership of the experience strategy, develop a talented team and create innovative events that inspire visitors from around the world while contributing directly to commercial growth.

Experience / Skills Required

This could be the right opportunity for you if you have:

• Leadership experience within hospitality, visitor attractions, food & beverage, premium retail or another customer-focused environment.
• Experience developing and leading high-performing teams while creating exceptional customer experiences.
• Strong commercial awareness, including experience managing operational performance, budgets and key performance indicators.
• Excellent communication, stakeholder management and coaching skills with the ability to inspire and influence others.
• A customer-first mindset with a passion for creating memorable experiences and continuously improving visitor journeys.

Knowledge of Scotch whisky and the spirits industry would be advantageous but isn't essential. We'll provide the training and development to help you become a knowledgeable ambassador for our brands.

Please note: This role requires flexibility to work evenings, weekends and public holidays.

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you, so that you're supported to manage your wellbeing and balance your priorities from day one.

Rewards & Benefits Statement

We recognise and value performance, offering our people a highly competitive Rewards and Benefits package including:

• Competitive salary
• Annual bonus
• Product allowance
• Contributory pension scheme
• Share purchase scheme
• Generous holiday allowance
• Career development opportunities within a global organisation

Diversity Statement

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.