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Overview

Minor Food is one of Asia's most dynamic food service companies and a leading global restaurant operator, with more than 2,700 outlets across 25 countries. Our portfolio spans a wide range of well-loved brands - from The Pizza Company, Swensen's and Sizzler to Dairy Queen, Burger King, The Coffee Club, Bonchon, The Steak & More, Benihana and more.

Driven by a commitment to delivering exceptional customer experiences and achieving the highest standards of satisfaction. We grow by innovating, expanding into new markets and investing in the people who make it all happen. Whether you're building your first career in food service or bringing years of expertise to the table, Minor Food offers the scale of a global operator with the energy and opportunity of a company that's still very much on the move.

Key Responsibilities

• Plan, coordinate, and execute marketing campaigns across store, delivery, and digital channels to support business objectives.
• Manage promotional materials (POSM), including artwork, production, distribution, and store readiness for campaign launches.
• Support digital sales and loyalty programs by coordinating promotions, member activities, rewards, and customer engagement initiatives.
• Coordinate with internal teams, stores, IT, vendors, and business partners to ensure smooth implementation of marketing activities and campaigns.
• Organize and support marketing events, catering activities, and brand activations, including logistics, vendor management, and on-site execution.
• Track campaign and sales performance, analyze results, identify improvement opportunities, and recommend actions to enhance effectiveness.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• At least 1 year of experience in Marketing, Campaign Management, CRM, Trade Marketing, or a related area.
• Strong project coordination and stakeholder management skills, with the ability to manage multiple priorities simultaneously.
• Good analytical skills with the ability to interpret campaign and sales performance data.
• Proficient in Microsoft Office, especially Excel and PowerPoint.
• Demonstrates a strong Passion for Growth by actively seeking learning opportunities, embracing challenges, and driving both personal and organizational development.

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