Events Lead
cityofnewyork
Events Lead
factory· Marketing
About this role
About the Role
Factory is hiring an Events Lead to build and lead the events function.
You will not inherit a fully built team or playbook - you will define Factory's events strategy, build and lead the team, and own the full portfolio of programs: flagship experiences such as user conferences, Sales Kickoff, President's Club, and Tier-1 conferences like AWS re:Invent, alongside field marketing.
You will own the events strategy, global budget, operating rhythm, standards, and measurement, partnering closely with Marketing, Sales Enablement and Executive Leadership to ensure every program strengthens Factory's brand and drives measurable business outcomes.
This role is both strategic and hands-on. You will set the vision, build the organization, and define how Factory shows up through events - while staying close enough to execution to guarantee the most important programs are delivered at an exceptional standard. Over time, you will hire and scale the team needed to support Factory's growth.
What you will do and achieve
Own Factory's overall flagship events strategy and portfolio, defining how Factory shows up through events so every program strengthens the brand and drives measurable business outcomes.
Build, hire, lead, and develop the events team.
Own and allocate the global events budget across the portfolio, including forecasting, prioritization, reconciliation, and ROI.
Set the annual events calendar and planning process across flagship programs and conferences.
Define and own the events operating model - standards, playbooks, production quality bar, and measurement frameworks - across the entire events organization.
Own portfolio-level agency and vendor relationships, including MSAs.
Provide executive oversight of flagship programs such as user conferences, SKO, President's Club, and Tier-1 conferences (eg: AWS re:Invent), ensuring executive-level quality and impact.
Partner cross-functionally across Marketing, Brand, Sales Enablement, People, Finance, Legal, and Executive Leadership.
Champion the Factory voice across the entire events portfolio.
Qualifications
Experience building and leading an events function at a high-growth company, including hiring, managing, and developing high-performing teams.
Proven track record owning a portfolio of flagship programs (eg, SKO, President's Club, user conferences, Tier-1 industry conferences), managing multiple concurrent programs and stakeholders.
Experience owning large, multimillion-dollar events budgets, including allocation across programs, forecasting, and ROI measurement.
Strong track record aligning events to pipeline, revenue, and company priorities in close partnership with Sales and Marketing leadership.
Experience negotiating and managing agencies, production companies, venues, and strategic vendors at scale.
Excellent leadership, cross-functional influence, and executive communication skills.
Comfort with event and marketing tools such as Salesforce, event management platforms, and registration tools.
Willingness to travel for onsite production and execution of flagship events.
Location: San Francisco, CA or New York, NY (in office), or Remote
This role requires significant travel for onsite production and execution of flagship events.
Frequently Asked Questions
Is the salary disclosed for the Events Lead position at factory?
The salary for this Events Lead role at factory is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Events Lead position at factory located?
This Events Lead role at factory is based in New York, NY, San Francisco, CA. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Events Lead role at factory full-time or part-time?
This is listed as a FullTime position. It is posted as a Events Lead role in the Marketing department at factory.
Which team or department does the Events Lead at factory belong to?
This Events Lead position is part of the Marketing department at factory. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Events Lead position at factory?
Click the "Apply Now" button on this page. You will be redirected to factory's official application portal hosted on ashby where you can submit your application directly.
When was the Events Lead job at factory posted?
This Events Lead position at factory was posted on Aug 28, 2026. Apply as soon as possible — early applications are often reviewed first.
Events Lead
factory
You'll be redirected to factory's official application page on Ashby ATS.