Job Summary:
The Events & Experiential Specialist plans and executes
events, activations, and experiential marketing initiatives, including test
drives, exhibitions, product launches, and sponsorships, that enhance CIG
Motors' brand visibility and deepen customer engagement.
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Key Responsibilities:
Event
Planning & Execution
- Plan,
coordinate, and execute company events, exhibitions, test-drive sessions,
product launches, and brand activations.
- Manage
event logistics, timelines, and on-the-ground execution to ensure smooth
delivery.
Vendor,
Venue & Budget Management
- Source
and manage vendors, venues, and suppliers for events and activations.
- Manage
event budgets and ensure cost-effective delivery without compromising
quality.
Experiential
Marketing & Partnerships
- Design
experiential marketing concepts that drive brand engagement and lead
generation.
- Identify
and support sponsorship opportunities and partner activations that align
with brand objectives.
Coordination
& Reporting
- Work
closely with sales, marketing, and dealership teams to align events with
business objectives.
- Evaluate
event outcomes, gather feedback, and report on turnout, leads generated,
and ROI.