Email Marketing Specialists
About this role
About Hytech
Hytech is a leading management consulting firm headquartered in Australia and Singapore, specializing in digital transformation for fintech and financial services companies. We provide comprehensive consulting solutions, as well as middle- and back-office support, to empower our clients with streamlined operations and cutting-edge strategies.
With a global team of over 2,000 professionals, Hytech has established a strong presence worldwide, with offices in Australia, Singapore, Malaysia, Taiwan, Philippines, Thailand, Morocco, Cyprus, and more.
Role and Responsibilities:
- Develop and execute effective email marketing campaigns aligned with overall marketing strategies.
- Design, implement, and manage automated email journeys to nurture leads and improve client retention.
- Localise email content with sales and marketing members, including language, tone, and cultural nuances, to meet the needs of regional audiences.
- Analyse campaign performance metrics (e.g., open rates, click-through rates, conversions) and suggest data-driven improvements.
- Collaborate with relevant teams to create compelling email content and visuals.
- Maintain and segment email lists to ensure targeted and personalised communication.
- Troubleshoot issues within the email marketing platform and test emails to optimise performance and deliverability.
Qualifications and Requirements:
- Familiarity with Marketo or similar platforms is highly desirable.
- Great interest in the finance and trading industry
- Excellent written and verbal communication skills in English, working proficiency in Mandarin is highly regarded, and other additional language skills are advantageous.
- Strong project management, multitasking and decision-making skills.
- Strong communication skills and excellent team player.
- Highly organised and detail-oriented.
Benefits and Perks:
- Accessible by public transport (5 mins walking distance from LRT Abdullah Hukum)
- Young, Passionate & Friendly Working Environment.
- Rewarding career development with regional exposure.
- Team building, creation, birthday party, free flow of snacks and drinks.
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