Email Marketing Manager, Who What Wear / Marie Claire

Who we are

We create trusted, expert content that helps millions of people discover more about the things they love, need and care about. From technology, gaming and entertainment to fashion, lifestyle, sport, finance and beyond, our specialist brands connect people with their passions every day.

Across websites, magazines, newsletters, social channels and events, we bring expert content to audiences around the world. We combine our deep specialist knowledge with innovative technology and data to create engaging experiences, build valuable communities and help people make better-informed decisions.

Behind it all are our people - passionate experts, creators, innovators and problem-solvers who are shaping the future of media.

The Team You'll Join

Who What Wear UK and Marie Claire UK are two of the world's most influential fashion and beauty media brands. Based in our London office on a hybrid basis, our audience and marketing teams deliver inspiring style coverage and lifestyle content. We connect millions of readers with trusted fashion trends, beauty advice, and curated commercial offers every day. You'll join a collaborative digital marketing group that values data-driven creativity, newsletter innovation, and subscriber engagement.

What you'll do

Reporting to the Managing Editor in London, you'll manage day-to-day email marketing, retention, and growth campaigns across Who What Wear UK and Marie Claire UK. You'll oversee newsletter scheduling, dedicated brand sends, and third-party partnership campaigns to drive website traffic, affiliate revenue, and subscriber loyalty. In this role, you'll collaborate closely with editorial leads to optimize audience referral channels and support major brand moments.

On a daily basis, you'll build and schedule email campaigns using ESPs like Sailthru, Klaviyo, or Selligent. You'll write HTML and CSS code for email templates, analyse campaign metrics in Google Analytics, and track roll-outs using Asana, Trello, or Monday.com. Additionally, you'll present weekly performance insights to editorial stakeholders, design assets in Adobe Creative Suite, and manage data in Excel and Google Workspace.

• Manage daily email operations, including scheduling newsletters, dedicated partner sends, and targeted brand distribution strategies across both titles.
• Optimize email referral channels to increase website traffic, boost affiliate revenue, and deepen subscriber retention.
• Build, test, and schedule segmented email campaigns and automated customer journeys using ESP platforms.
• Analyse newsletter performance data in Google Analytics to share actionable campaign insights with editorial teams.
• Coordinate campaign roll-outs and third-party partnerships using project management platforms like Asana or Monday.com.
• Update email HTML and CSS templates while creating campaign graphics in Adobe Creative Suite and managing data in Excel.

What you’ll bring

• Demonstrable experience managing email marketing, subscriber segmentation, and automated customer journeys within a digital environment.
• Proficiency using Enterprise ESP platforms such as Sailthru, Klaviyo, Selligent, or similar email tools.
• Working knowledge of HTML and CSS for email template customization and troubleshooting.
• Ability to build custom reports and analyse engagement metrics in Google Analytics.
• Experience using project management platforms like Asana, Trello, or Monday.com to coordinate campaign delivery.
• Collaborative communication skills with an ability to present performance insights clearly to cross-functional stakeholders.

Minimum Requirements

• Experience running multi-stage email marketing campaigns or digital newsletter channels.
• Practical experience using ESP software, Google Analytics, and spreadsheet tools like Excel or Google Sheets.
• Ability to work from our London office on a hybrid basis.

What's we offer

• Uncapped leave
• Enhanced parental leave
• Discounted rates with Dental care and Private Medical care
• When we hit our targets, enjoy a share of our profits with a bonus
• Refer a friend scheme - with payment following the successful hire.
• Well-being support with access to our Colleague Assistant Programmes
• Opportunity to purchase shares in Future, with our Share Incentive Plan
• Salary sacrifice Pension scheme up to 5% match
• Free drinks and snacks in our offices

The expected range for this role is £29,000 - £35,000

This is a hybrid role, working 2 days per week from our London office.

Internal job family level E5

Inclusion and Diversity at Future

At Future, we’re working to attract, retain and foster diverse talent, educating our colleagues in the importance of diversity, and review our internal processes so that they remain as free from bias as possible. We recognise that, in order to reach diverse communities through our content, we must first ensure ours is a culture in which diversity can thrive.

Find out more about Our Future, Our Responsibility on our website.

If you need any reasonable adjustments, please let us know, and we'll be happy to support you.

#LI-Hybrid

#LI-HD1