Ecommerce Product Manager

steinhafels· Corporate
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📍 Waukesha, WI, USFULL TIME

About this role

Overview

Steinhafels is seeking an Ecommerce Product Manager to lead the strategy, performance, and continued growth of steinhafels.com. This role is responsible for creating an exceptional online shopping experience, identifying opportunities to increase revenue and conversion, and leading ecommerce initiatives from concept through execution.  This position would work in our Waukesha, WI corporate office.  

 

As a key member of our Marketing team, you'll collaborate with merchandising, IT, and external development partners to bring innovative ideas to life. We're looking for someone who combines strategic thinking, technical knowledge, and a strong understanding of customer behavior to make a measurable impact on our business.

 

Founded in 1934, Steinhafels is a family-run, 100% employee-owned company. Our associates have voted us a Top Workplace in Southeastern Wisconsin ten times! We offer competitive compensation, comprehensive benefits, a generous employee discount, and a culture that puts people first.

Responsibilities

  • Define, manage, and execute the product roadmap for our B2C site, balancing quick wins with long-term strategic initiatives
  • Own ecommerce performance and establish priorities based on revenue, conversion rate, average order value, customer behavior, and other key performance indicators.
  • Provide guidance and structure to Ecommerce team and affiliated departments to best align roles and responsibilitiesEstablish the testing and optimization strategy for the ecommerce experience, using customer behavior and performance data to prioritize opportunities and measure results.
  • Oversee our tech stack, including the theme architecture, third-party apps, custom integrations (ERP, CRM, inventory systems), and localized merchandising toolsDrive initiatives to increase key ecommerce KPIs (e.g., AOV, conversion rate, bounce rate, customer lifetime value) using tools like Google Analytics 4, Hotjar, and Shopify Analytics to back up product decisionsHelp support digital campaigns, partner with the creative team on asset implementation, and coordinate external agency partners to deploy bug-free code
  • Address unique challenges such as shipping, creating intuitive product variants (fabrics, sizes, finishes), and enhancing high-consideration visual tools (e.g., 3D view, AR, or room planners)

Qualifications

  • Requires a bachelor's degree in marketing or related field and a minimum of 5+ years of product management experience, specifically within a B2C ecommerce environment
  • Prior hands on experience managing and configuring Shopify is a plus
  • Proficiency in Google Analytics 4 (GA4), heatmapping tools and split-testing methodologies
  • Proven ability to translate business needs into clear technical specs
  • Experience in UX design best practices and understanding of consumer behavior in digital retail

Zipcode

53186

Frequently Asked Questions

Is the salary disclosed for the Ecommerce Product Manager position at steinhafels?
The salary for this Ecommerce Product Manager role at steinhafels is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Ecommerce Product Manager position at steinhafels located?
This Ecommerce Product Manager role at steinhafels is based in Waukesha, WI, US. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Ecommerce Product Manager role at steinhafels full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Ecommerce Product Manager role in the Corporate department at steinhafels.
Which team or department does the Ecommerce Product Manager at steinhafels belong to?
This Ecommerce Product Manager position is part of the Corporate department at steinhafels. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Ecommerce Product Manager position at steinhafels?
Click the "Apply Now" button on this page. You will be redirected to steinhafels's official application portal hosted on icims where you can submit your application directly.
When was the Ecommerce Product Manager job at steinhafels posted?
This Ecommerce Product Manager position at steinhafels was posted on Oct 13, 2026. Apply as soon as possible — early applications are often reviewed first.
Ecommerce Product Manager
steinhafels
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