Ecommerce & CRM Executive

Reports to: Head of E-Commerce, Senior E-Commerce Manager

Role Overview

We're looking for an ambitious and commercially minded E-Commerce & CRM Executive to join our growing team. You'll play a key role in the day-to-day trading of the website and CRM channels, helping to drive sales growth, customer retention and best-in-class online experiences across all markets.

This is a hands-on role for someone who thrives in a fast-paced fashion environment and is passionate about ecommerce, Gen Z consumer behaviour and digital experiences. You'll be responsible for executing the seasonal trading strategy across the website, CRM and mobile app.

Responsibilities

• Own the day-to-day trading and execution of the Ecommerce and CRM strategy across the website and mobile app.
• Build and deploy email campaigns and customer journeys in Ometria, including segmentation, testing and reporting.
• Support and execute CRM and retention strategies to drive customer lifetime value and repeat purchase.
• Use customer, behavioural and product data to make informed trading recommendations and proactive updates.
• Execute on-site visual merchandising strategies, ensuring an exceptional customer journey across navigation, collections and product pages.
• Own product uploads, launches and inventory updates to ensure products are correctly merchandised and optimised.
• Optimise product listings, imagery, descriptions and SEO to improve discoverability and conversion.
• Support CRO initiatives through A/B testing and continuous website optimisation.
• Monitor and improve on-site search and product discovery experiences.
• Build and update landing pages and website content in line with seasonal campaigns and promotional activity.
• Manage promotional pricing updates and support key trading moments.
• Send app and CRM push notifications as part of the wider customer engagement strategy.
• Produce daily, weekly and monthly trading reports and communicate key insights to the wider business.
• Work closely with Creative, Marketing and Social teams to ensure the website and CRM channels are aligned with the brand vision.

• Minimum 3 years' experience in an Ecommerce and/or CRM role, preferably within a gen-z fashion or lifestyle brand
• Strong Shopify Plus experience essential
• Hands-on experience using CRM platforms (such as Ometria) essential
• Experience building email marketing campaigns and customer journeys
• Experience working with CRM and retention strategies
• Strong understanding of ecommerce trading and digital merchandising
• Experience with Conversion Rate Optimisation (CRO), A/B testing and customer journey optimisation
• Understanding of SEO best practices for ecommerce
• Advanced Excel skills and confidence analysing large datasets and trading performance
• Strong commercial acumen and analytical skills
• Excellent attention to detail and organisational skills
• Excellent stakeholder management and communication skills
• A proactive self-starter who can work autonomously and collaboratively
• A genuine passion for fashion, trends and Gen Z culture

Nice to Have

• Experience working across international markets
• Familiarity with GA4 and ecommerce analytics platforms
• Experience with personalisation and testing tools

• 50% Employee Discount
• 24 days holiday per year (plus bank holidays)
• A paid day off on your birthday
• A paid moving day per year
• Hybrid Working Arrangements - 1 day per week WFH after 6 month probation
• Pension Scheme
• Bonus Scheme
• Employee Assistance Programme for you and your family
• £500 employee referral bonus scheme
• Local Business Discounts (cafés, fitness, beauty etc)
• North-West London office location directly located next to good transport links
• Casual office dress code (your style of dress is up to you, wear what you feel best in)
• Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
• Regular Office Social Events (e.g. payday socials)