E-Commerce Manager, Gregory

Tumi
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📍 Shanghai, ChinaFull time

About this role

1、E-Commerce Business Management

  • Take full ownership of Gregory China’s e-commerce business performance across Tmall, JD.com, and Douyin

  • Develop and execute annual and quarterly e-commerce business plans aligned with overall brand strategy

  • Drive GMV growth, profitability, and key performance indicators (traffic, conversion, AOV, repeat rate)

2、Platform Operations

  • Independently manage daily operations of all e-commerce platforms, including product listing, content updates, campaign setup, and platform compliance

  • Optimize product assortment, pricing, promotions, and merchandising strategies based on sales performance and market trends

  • Ensure smooth execution of major e-commerce campaigns (e.g., 6.18, Double 11, Double 12)

3、Channel Strategy & Growth

  • Develop platform-specific strategies for Tmall, JD, and Douyin to maximize channel potential

  • Identify new growth opportunities including live streaming, content commerce, and new traffic channels

  • Work closely with platform partners and agencies to improve store performance

4、Data Analysis & Reporting

  • Monitor and analyze key performance metrics across platforms

  • Provide regular performance reports and actionable insights to management

  • Use data to continuously optimize traffic acquisition, conversion, and customer retention

     

5、Cross-functional Collaboration

  • Collaborate with marketing, retail, merchandising, and supply chain teams to ensure integrated business execution

  • Work with marketing team to align campaign messaging and brand image across all online channels

  • Partner with logistics and inventory teams to ensure product availability and operational efficiency

     

6、Brand & Consumer Experience

  • Ensure consistent and premium brand presentation across all e-commerce platforms

  • Optimize online consumer journey and improve customer experience

  • Manage customer feedback and platform service quality

  • Bachelor’s degree or above in E-Commerce, or related field 

  • Minimum 5+ years of experience in e-commerce operations, preferably within fashion, outdoor, or lifestyle industry 

  • Proven hands-on experience managing Tmall and JD.com; Douyin experience is a strong plus 

  • Strong understanding of China’s e-commerce ecosystem and platform mechanics 

  • Data-driven mindset with strong analytical skills 

  • Ability to work independently and take ownership under a fast-paced environment 

  • Strong communication and stakeholder management skills 

  • Fluent in English and Chinese (both written and spoken)

Who we are:
Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere.  With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.

Frequently Asked Questions

Is the salary disclosed for the E-Commerce Manager, Gregory position at Tumi?
The salary for this E-Commerce Manager, Gregory role at Tumi is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the E-Commerce Manager, Gregory position at Tumi located?
This E-Commerce Manager, Gregory role at Tumi is based in Shanghai, China. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the E-Commerce Manager, Gregory role at Tumi full-time or part-time?
This is listed as a Full time position. It is posted as a E-Commerce Manager, Gregory role at Tumi.
How do I apply for the E-Commerce Manager, Gregory position at Tumi?
Click the "Apply Now" button on this page. You will be redirected to Tumi's official application portal hosted on oraclecloud where you can submit your application directly.
When was the E-Commerce Manager, Gregory job at Tumi posted?
This E-Commerce Manager, Gregory position at Tumi was posted on Jul 13, 2026. Apply as soon as possible — early applications are often reviewed first.
E-Commerce Manager, Gregory
Tumi
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