About this role

Company Description

Job Description

WHAT YOU’LL DO​ 

As an E-commerce Lead, you will drive digital growth by planning the site and executing daily product exposure on.com and app, using data-driven insights and cross-functional collaboration. 

  • Publish content on .com and app according to commercial priorities and Marketing calendar 
  • Manage daily product exposure, including deals and discount activities 
  • Use data-driven insights to optimize navigation, exposure and internal search 
  • Work with Commercial Managers, Commercial Leads and Experience Leads on campaigns, activations and product strategies  
  • Partner with E-commerce, Experience and Customer Activation teams to strengthen digital performance​ 

 

WHO YOU’LL WORK WITH​ 

As an E-commerce Lead, you’ll work closely with Commercial Managers, Experience Leads and Customer Activation teams to align actions and continuously improve the end-to-end digital shopping journey.​ 

This role will be reporting to the Commercial Manager. 

 

WHO YOU ARE​ 

We are looking for people with…​ 

  • Strong e-commerce background with proven results in driving digital commercial growth and expertise in online visual merchandising. 
  • Experience using customer behavior insights to influence product exposure and drive commercial results. 
  • Fluent verbal and written communication skills in both Korean and English. 
  • Bachelor's degree in business, Marketing, Economics, or related field. 

And people who are…​ 

  • Curious about fashion retail and digital trends, with a strong interest in continuous improvement. 
  • Thrive in a fast-paced digital environment where cross-functional teamwork is essential. 

 

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.​ ​

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future. ​ ​

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WHY YOU’LL LOVE WORKING HERE ​ ​
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our colleagues attractive benefits with extensive development opportunities around the globe. ​​

  • All our colleagues receive a global employee discount, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our global employee discount, all our colleagues are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.​​
  • In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.​ ​

 ​

JOIN US​ 

Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.​ ​

Take the next step in your career together with us. The journey starts here.​ ​

If you feel that your experience, skills and ambitions are right for this role, please send your application in English as soon as possible. Due to data policies, we only accept applications through career page.​

 *We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.​ ​

 

Qualifications

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Frequently Asked Questions

Is the salary disclosed for the E-commerce Lead position at hmgroup?
The salary for this E-commerce Lead role at hmgroup is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the E-commerce Lead position at hmgroup located?
This E-commerce Lead role at hmgroup is based in Gangnam District, Gangnam District, Seoul, Korea, republic of, kr, Seoul. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the E-commerce Lead role at hmgroup full-time or part-time?
This is listed as a Full time position. It is posted as a E-commerce Lead role in the H&M department at hmgroup.
Which team or department does the E-commerce Lead at hmgroup belong to?
This E-commerce Lead position is part of the H&M department at hmgroup. See the full job description for more information about the team structure and responsibilities.
How do I apply for the E-commerce Lead position at hmgroup?
Click the "Apply Now" button on this page. You will be redirected to hmgroup's official application portal hosted on smartrecruiters where you can submit your application directly.
When was the E-commerce Lead job at hmgroup posted?
This E-commerce Lead position at hmgroup was posted on Aug 21, 2026. Apply as soon as possible — early applications are often reviewed first.
E-commerce Lead
hmgroup
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