DTC Team Lead

myamazonguy
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🌍 RemoteFull time

About this role

This is a remote position.

The DTC Team Lead is the director-level owner of Direct-to-Consumer (DTC) growth strategy, overseeing Brand Strategists and cross-functional channel specialists to ensure every client’s DTC program is profitable, scalable, and strategically aligned. This leader drives the vision for client acquisition and retention across paid social, search, lifecycle marketing (email/SMS), and CRO, ensuring strategies are not just well-executed but forward-thinking and integrated with Amazon marketplace efforts.

As a player-coach, the DTC Team Lead provides strategic direction, ensures operational excellence, and develops talent within the DTC team. They partner closely with Brand Strategists, Creative Strategists, and executives to align client goals with the company's growth mission. This role balances high-level strategy, leadership, and client-facing influence with the ability to dive deep into data and frameworks when needed.

Key Responsibilities
  • Own and evolve DTC growth strategy across paid social, search, email/SMS, and CRO to meet portfolio-wide KPIs.
  • Lead and mentor Brand Strategists and channel specialists, ensuring executional excellence and scalable processes.
  • Act as strategic partner for high-value clients, aligning DTC and Amazon efforts, and guiding budgets and roadmaps.
  • Monitor performance metrics (ROAS, CAC, LTV, retention) and drive timely optimizations and strategic pivots.
  • Collaborate cross-functionally with creative, media, and analytics teams to deliver integrated, high-impact campaigns.


Requirements

  • Proven experience as a Brand Director, DTC Team Lead, or Senior Brand Strategist with measurable success in driving e-commerce growth.
  • Experience in DTC/B2C digital marketing, with a proven record of scaling profitable multi-channel campaigns (ROAS, CAC, Retention, AOV).
  • Deep expertise in brand strategy, digital marketing, and consumer engagement across paid social (Meta, TikTok), search marketing, email/SMS, and CRO.
  • Proficiency with e-commerce platforms (Shopify, Magento, WooCommerce), web analytics, and CRM systems.
  • Strong financial acumen with hands-on experience in budget management, sales forecasting, and ROI analysis.
  • 3–5+ years of leadership experience managing and mentoring cross-functional teams and senior strategists.
  • Strong executive presence: excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
  • Creative thinker with the ability to balance innovation with performance-driven execution.
  • Data-driven mindset with sharp analytical and optimization skills.
  • Exceptional organizational skills with the ability to prioritize across a large client portfolio.
  • Adaptability to thrive in a fast-paced, constantly evolving DTC environment.
  • Certifications in Meta, TikTok, Google Ads, and advanced analytics platforms strongly preferred.

Technical Requirements
  • A computer with dual monitor setup is required
  • Computer with at least 8GB of RAM
  • Must have at least 25 MBPS internet speed
  • Camera with at least 1080p resolution

Benefits

  • 40 hours a week, 8 hours a day
  • Competitive salary base
  • Permanent work-from-home setup
  • Unlimited FREE access to MAG School courses and SOP Library
  • Work schedule is in Eastern Standard Time (EST), Monday-Friday only
  • Opportunities for professional development and career advancement


Frequently Asked Questions

Is the salary disclosed for the DTC Team Lead position at myamazonguy?
The salary for this DTC Team Lead role at myamazonguy is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the DTC Team Lead job at myamazonguy remote?
Yes, this DTC Team Lead position at myamazonguy is remote. You can work from home or anywhere in the supported regions.
Is the DTC Team Lead role at myamazonguy full-time or part-time?
This is listed as a Full time position. It is posted as a DTC Team Lead role at myamazonguy.
How do I apply for the DTC Team Lead position at myamazonguy?
Click the "Apply Now" button on this page. You will be redirected to myamazonguy's official application portal hosted on zohorecruit where you can submit your application directly.
When was the DTC Team Lead job at myamazonguy posted?
This DTC Team Lead position at myamazonguy was posted on Sep 1, 2026. Apply as soon as possible — early applications are often reviewed first.
DTC Team Lead
myamazonguy
Apply for this role ↗

You'll be redirected to myamazonguy's official application page on zohorecruit.