DTC Brand Strategist

myamazonguy
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🌍 RemoteFull time

About this role

This is a remote position.

The DTC Brand Strategist owns client growth across social, search, and retention marketing, aligning with Amazon efforts when needed. They lead audits, develop strategy, and oversee execution to drive KPIs like ROAS, CAC, retention, and LTV. By turning insights into clear roadmaps, they define brand positioning and differentiation. Collaborating with creatives and channel specialists, they align budgets and campaigns to drive revenue, while monitoring performance, optimizing spend, and maintaining clear client communication.

Key Responsibilities
  • Own DTC performance across social, search, and retention channels, driving key KPIs like ROAS, CAC, LTV, and retention.
  • Develop quarterly roadmaps including budgets, campaign mix, testing priorities, and retention strategies.
  • Conduct audits of paid media, retention, brand presence, and funnel performance to uncover growth opportunities.
  • Build and refine brand strategy, including messaging, voice, positioning, and differentiation.
  • Oversee execution by guiding channel teams on targeting, scaling, and lifecycle marketing initiatives.
  • Collaborate cross-functionally with Creative, Amazon, Paid Media, and Analytics teams to align efforts.
  • Monitor performance through dashboards; troubleshoot issues and adjust strategies as needed.
  • Lead client communications, including strategy calls and QBRs, while identifying growth and upsell opportunities.


Requirements

  • 5+ years managing social ads with a strong focus on DTC/B2C campaigns.
  • 3+ years hands-on with Meta & TikTok Ads.
  • Expertise in email marketing and multi-channel campaign integration.
  • Skilled in CRO & A/B testing to boost conversions and landing page performance.
  • Strong creative eye and copywriting ability for consumer engagement.
  • Active Meta & TikTok Ad Certifications.
  • Proven leader with experience managing cross-functional teams.
  • Track record of building scalable workflows for creative and performance marketing.
  • Data-driven mindset with sharp analytical and optimization skills.
  • Excellent communicator, highly organized, and results-focused.

Technical Requirements
  • A computer with dual monitor setup is required
  • Computer with at least 8GB of RAM
  • Must have at least 25 MBPS internet speed
  • Camera with at least 1080p resolution

Benefits

  • 40 hours a week, 8 hours a day
  • Competitive salary base
  • Permanent work-from-home setup
  • Unlimited FREE access to MAG School courses and SOP Library
  • Work schedule is in Eastern Standard Time (EST), Monday-Friday only
  • Opportunities for professional development and career advancement


Frequently Asked Questions

Is the salary disclosed for the DTC Brand Strategist position at myamazonguy?
The salary for this DTC Brand Strategist role at myamazonguy is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Is the DTC Brand Strategist job at myamazonguy remote?
Yes, this DTC Brand Strategist position at myamazonguy is remote. You can work from home or anywhere in the supported regions.
Is the DTC Brand Strategist role at myamazonguy full-time or part-time?
This is listed as a Full time position. It is posted as a DTC Brand Strategist role at myamazonguy.
How do I apply for the DTC Brand Strategist position at myamazonguy?
Click the "Apply Now" button on this page. You will be redirected to myamazonguy's official application portal hosted on zohorecruit where you can submit your application directly.
When was the DTC Brand Strategist job at myamazonguy posted?
This DTC Brand Strategist position at myamazonguy was posted on Sep 1, 2026. Apply as soon as possible — early applications are often reviewed first.
DTC Brand Strategist
myamazonguy
Apply for this role ↗

You'll be redirected to myamazonguy's official application page on zohorecruit.