Director, Tourism Group Sales & Strategy

Brooklyn Sports & Entertainment creates bold, authentic, and unforgettable experiences that redefine sports, entertainment, and hospitality, The Brooklyn Way. As the parent company of marquee properties including the Brooklyn Nets, NY Liberty and Barclays Center, Brooklyn Sports & Entertainment operates at the intersection of live entertainment, premium hospitality, and community engagement.   

As it expands its existing portfolio, Brooklyn Sports & Entertainment now includes BK Mag, Brooklyn Wine Club, and a hospitality business developing several location-based entertainment properties.   

Whether on the court, on stage, or in the workplace, Brooklyn Sports & Entertainment is driven by a pursuit of excellence—constantly evolving, innovating, and pushing boundaries to elevate its business and expand its fan base. The company is deeply committed to fostering a culture of belonging and inclusion, both internally and across its communities, ensuring that every interaction reflects its values of growth mindset, integrity, accountability and care.  

We are guided by our core values: 

• Integrity: Be intellectually honest at all times. Demonstrate the highest professional and ethical standards.
• Care: Care for everything and everyone around us. Practice empathy, respect, and inclusion to promote an environment of excellence and success.
• Growth Mindset: Develop ourselves and those around us. Experiment, learn, and improve from everything we do.
• Accountability: Deliver on our word, take responsibility for our actions, and work in the interest of our team.

SUMMARY

Brooklyn Sports & Entertainment is seeking a Director, Tourism Group Sales & Strategy to build and lead the overarching Tourism Group Sales strategy while overseeing a team of 2–5 Account Executives. You will drive revenue across the Brooklyn Nets, New York Liberty, Barclays Center events, and other entertainment properties through travel-trade group sales, partnerships, OTA/API distribution, and direct sales. 

This role will report to the Senior Director, Group Sales & Tourism.

WHAT YOU WILL DO

Team Leadership

• Design the team's structure and operating model, scaling from 2 to as many as 5 representatives as the business grows.
• Recruit, onboard, train, and manage tourism sales representatives.
• Decide where to focus: which markets, which channels (direct, travel-trade, OTA, API), which partners are worth the investment.
• Coach on pipeline development, forecasting, and account growth; conduct regular reviews.
• Define staffing needs and timing for team expansion as new properties and markets are added.

Strategy & Growth

• Build and execute an annual tourism sales plan aligned to revenue goals.
• Identify high-potential domestic, international, and travel-trade markets.
• Develop a scalable, multi-property sales approach (sports/entertainment as part of the NYC visitor itinerary).

Sales Operations & Process

• Oversee group sales reservations and ensure prompt response to inquiries via website, email, phone, and chatbot.
• Build the department's sales process from prospecting through fulfillment, reporting, and renewal.
• Review, negotiate, execute, and manage partnership and distribution contracts in collaboration with Legal, Finance, and relevant business stakeholders.
• Maintain and update the department's SOP manual for consistency across the team.
• Ensure accurate account, opportunity, and forecast data in Salesforce.
• Drive in person lead generation strategy including hosting familiarization tours, coordinate trade shows, sales missions, and client events.
• Oversee team adoption of Salesforce, ticketing, and work-management platforms, including system updates.

Cross-Functional Coordination

• Serve as primary liaison between Tourism Sales and Ticket Sales, International Marketing, Partnerships, Finance, Legal, Event Ops, Guest Experience, and Attractions teams.
• Align pricing/inventory strategy and ensure partner commitments are operationally deliverable.
• Report on revenue, pipeline, conversion, partner production, and forecast accuracy to senior leadership.
• Evaluate and recommend growth toward a 3–5 rep structure based on revenue growth, market demand, partner volume, coverage gaps, and rep capacity.

WHAT YOU WILL BRING

• 7+ years in sales, including 2+ years in a leadership role and 5+ years managing a team
• Experience in group sales or travel-trade; hospitality, travel, or tourism experience preferred
• A track record of identifying strategic partnerships that benefit representatives and cultivating those accounts.
• Working familiarity with CRM and sales-ops tools (Salesforce preferred)
• NYC tourism market knowledge is a plus, not a requirement
• Willingness to travel to industry trade shows and work Nets, Liberty, and special events as needed, including evenings and weekends

WHO YOU ARE

• Highly driven, accountable, and entrepreneurial, with strong pipeline discipline, forecasting expertise, and a relentless focus on exceeding revenue goals
• Strong analytical instincts — able to read the data and act on it, not just report it
• A confident communicator with the ability to build credibility and influence with C-suite executives, business owners, and senior decision-makers
• Accountability-driven people leader — leads by example through demonstrating our Core Values, developing high-performing sales talent

COMPENSATION

$130,000 - $155,000 base salary

Full-time employees are eligible for a robust slate of total rewards, including:

• Bonus eligibility
• Medical, dental, and vision coverage; HSA and FSA eligibility
• 401k Employer Match at 4%
• Competitive PTO policy & Company Holidays
• Parental leave policy eligible after 6 months of service
• Access to events at Barclays Center, subject to ticket availability
• Free lunch onsite Monday - Thursday; onsite barista bar
• And more!

WORK ENVIRONMENT

Works primarily in an office environment but is expected to attend games and other events on evenings, weekends and holidays.

Travel Requirements: <5% travel anticipated.

We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion/creed, gender, gender identity, transgender status, pregnancy and lactation accommodations, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage, immigration, or citizenship status, veteran or military status, disability, genetic information, height and weight, arrest or conviction record, caregiver status, credit history, unemployment status, sexual and reproductive health decisions, salary history, status as a victim of domestic violence, stalking, and sex offenses, or any other characteristic prohibited by federal, state or local laws.