Director, Sales Enablement

Director of Sales Enablement

Setpoint | New York, NY (Hybrid, Tues/Thurs) | Full-Time

About the role

Behind many of life’s biggest financial decisions such as buying a car, securing a mortgage, or financing a business, is a complex network of credit relationships. Setpoint is building the infrastructure that powers these relationships, enabling the world’s largest banks, credit funds, asset managers, and capital markets counterparties to operate with trust and efficiency.

We're hiring a Director of Sales Enablement to build a gold-standard enablement function from scratch: playbooks, training, content, onboarding, and more. You'll report to the VP of Sales, own real decision-making authority, and directly shape our revenue trajectory. This isn't a role to inherit a program. It's one to build it.

Who Will Love This Job

• You’re a builder. Ambiguity doesn't scare you, it excites you. You enjoy extreme ownership and being scrappy to get things done. 
• You're energized by complexity. ABF and debt capital markets are endlessly complex. You'll develop real fluency and be able to distill complicated concepts into easily digestible content. 
• You're as sharp with data as you are with a story. You pull insight from Gong and win/loss data, then turn it into a sales narrative that resonates with sellers (as well as buyers).
• You’re a cross functional connector. You move fluidly between Product, Marketing, RevOps, CS, and Sales without needing a title to do it.

What You'll Do

• Own ramp. Build the onboarding infrastructure that gets new AEs to full productivity fast: role-based learning paths, certifications, and role plays that build real skill, not checkbox compliance. Compress time-to-productivity and make it repeatable as the team scales.
• Build deep buyer expertise. Turn Setpoint's SME knowledge into rigorous training on asset-backed finance and our end users’ daily experience. Develop persona guides and conversation frameworks for our key buyers (MDs, Heads of Capital Markets, CFOs, COOs, and Risk & Compliance leaders), and keep it current as the market moves.
• Codify what top performers do. Mine Gong and win/loss data for the patterns that separate your best reps from the rest. Turn them into playbooks, discovery guides, objection-handling frameworks, and competitive positioning the whole team can run on.
• Turn tools into value. Build the use case libraries, prompt frameworks, and training that turn AI tools and our broader tech stack into real GTM productivity, not shelfware.
• Own the function. Define and report on ramp time, certification completion, knowledge scores, and tool adoption. Build a knowledge repository that's always current and scales as the team grows.

You Should Have

• 8-12 years in sales / revenue enablement. 
• A track record of building enablement programs from the ground up. 
• Strong analytical chops. You're fluent in data, can build a model or a business case, and turn analysis into action.
• A strong point of view on applying AI to GTM, with hands-on experience implementing it.
• Excellent written and verbal communication: you can turn complex financial concepts into a narrative a 6-month rep can use in the field.
• A bias for action and extreme ownership. You ship, then iterate.

Nice to Have

• Experience in fintech, capital markets, structured credit, asset-backed finance, or enterprise SaaS.
• Familiarity with MEDDIC/MEDDPICC or similar sales methodologies.
• Prior experience hiring / managing an enablement team.

Why Setpoint

• Direct access to leadership. You'll work shoulder-to-shoulder with the VP of Sales, interact regularly with the CEO, and have visibility across the entire GTM org.
• Outsized impact. You're not inheriting someone else's program. You're building it, and it will directly shape how we scale.
• Hypergrowth stage. Series B fintech building critical infrastructure for capital markets. Proven product-market fit, accelerating fast.
• Career trajectory. A launchpad into GTM strategy, sales leadership, or broader revenue operations.

About Setpoint

Setpoint provides purpose-built capital and technology to asset-backed borrowers and lenders. Our platform is the funding operating system for originators: it verifies and stores documents, automates critical calculations and compliance reporting, and digitizes assets like homes or cars. Setpoint's technology makes warehouse transactions instant and error-free.

In August 2024, Setpoint closed a $31 million Series B led by 645 Ventures, with strategic investments from Citi and Wells Fargo, alongside Andreessen Horowitz, NextView Ventures, Henry Kravis, Zillow founder's 75 & Sunny, and others.

Compensation includes a target OTE range of $190,000–$210,000, consisting of base salary and performance-based bonus. Actual compensation will be determined based on multiple factors, including the candidate’s skills, experience, location, and other qualifications.

We provide a competitive benefits package including medical, dental, and vision coverage, 401(k), short- and long-term disability, and flexible vacation. Our New York office operates on a hybrid schedule with two in-office days per week (Tuesdays and Thursdays).

Setpoint provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.