Director, Sales - Canada

Position Summary

The Director, Sales – Canada reports to the General Manager and is accountable for driving profitable sales growth across Canada (Central, East, and West regions). This role provides strategic leadership for national sales operations, including sales planning, market expansion, customer relationship development, and team leadership. The Director is responsible for aligning sales execution across regions and ensuring the organization operates with consistent, scalable, and effective commercial practices.

Strategic Sales Leadership

• Develop and execute national sales strategies and annual/quarterly sales plans aligned with company growth objectives

• Drive revenue growth, profitability, and market share expansion across Canada

• Identify and act on new business opportunities across regions, channels, and customer segments

• Provide strategic oversight of key national accounts via CDMs, guiding relationship management and execution while maintaining ultimate accountability for customer satisfaction, retention, and growth

Commercial Excellence & Standardization

• Implement standardized sales processes, tools, and performance metrics across regions

• Improve pipeline management, forecast accuracy, and overall sales effectiveness

• Align sales strategy with estimating, engineering, operations, and product capabilities

• Support pricing strategies and commercial decisions to ensure margin optimization

Leadership & Talent Development

• Lead, coach, and develop CDMs and sales teams across Canada while driving succession planning and actively building leadership capability to ensure a strong pipeline of future sales leaders.

• Establish a high-performance culture focused on accountability, collaboration, and results

• Design and implement training and development initiatives to strengthen sales capabilities

• Lead through change and drive alignment across regions and functions

Cross-Functional Collaboration

• Partner with VP Sales- Architectural Metals, Finance, Engineering, and Marketing to align on business priorities

• Support product launch initiatives, sales enablement, and market positioning

• Ensure consistent customer experience and alignment across internal functions

Strategic Projects & Large-Scale Opportunities

• Provide leadership in the evaluation and feasibility of large-scale projects

• Support execution of complex, high-value sales opportunities

• Identify and leverage opportunities for synergies across sister companies

Qualifications & Experience

• 10+ years of proven experience in sales leadership roles within construction, building materials, manufacturing, or related industries

• Proven ability to lead sales transformation by leveraging CRM systems and data analytics to drive modern selling strategies, enhance consistency, and enable data-driven decision-making across the organization.

• Experience managing multi-regional sales teams and complex accounts

• Experience in Aluminum building envelop system, windows, doors, curtain wall would an asset

• Demonstrated success delivering revenue growth and executing strategic sales initiatives

• Strong commercial acumen including contracts, drawings, and project-based sales

• Knowledge of building envelope systems (curtain wall/storefront) is an asset

• University degree required

Leadership Competencies

• Strategic mindset with ability to execute

• Strong stakeholder influencing skills

• Drives accountability and results

• Cross-functional collaboration

• Effective communication and executive presence

• Ability to lead through change

Working Conditions & Requirements

• Travel up to 50% mainly in Ontario

• Bilingual (English/French) is an asset

Salary Range: CAD $140K to $180K

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Our Benefits

We care about and invest in our employees. We are proud to offer a comprehensive benefits package designed to support their well-being and foster professional development. Here is a glimpse of what you can look forward to if you join our team.

• Annual Incentive Program
• Competitive Benefits Package for employees and their dependents (Medical, Dental, Vision)
• RRSP with company contribution and matching
• Employee Stock Purchase Plan with company matching
• Paid Time Off/Vacation
• Paid Holidays
• Tuition Reimbursement
• Employee Assistance Program (EAP)
• Short Term and Long-Term Disability Program
• Training and Career Progression

Accessibility: We are committed to providing an inclusive, barrier-free recruitment and selection processes and work environments. If you are contacted for a job opportunity, please advise Human Resources of any accommodations needed to ensure you have access to a fair and equitable process. Any information received relating to accommodation will be addressed confidentially.

Apogee and our brands are an Equal Opportunity Employer.