Director of Wholesale Sales

squishable· Sales
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📍 New York, New York💰 USD 130K–150K

About this role

Squishable is a close-knit team of designers, artists, pop-culture fanatics, and lovers of all things adorable. Together we create the cutest, cuddliest (and sometimes downright unusual) plush and lifestyle products in the world. With the millions-strong Squishable fan community cheering us on (and a lot of cupcakes, coffee, and karaoke) we make people say “awww.” Our offices are in a sunny SoHo loft in NYC and in downtown Washington, DC.

Job Summary: The Director of Wholesale Sales is responsible for managing and growing Squishable’s wholesale sales channel. Their focus will be on creating and executing a strategic plan for growing existing accounts as well as finding, securing, and growing new accounts.

Responsibilities

  • Expanding Squishable’s core business lines while developing and executing strategies to support the new product line launches
  • Managing and developing the internal sales team, which consists of six to eight sales professionals who handle house account sales, trade show operations, and national and key account management
  • Building Squishable's inside sales strategy, including developing outreach programs, training sales staff, and determining incentive programs
  • Managing and training Squishable’s independent sales representative teams
  • Developing and growing the existing domestic customer base by building specialty, national, and mid-tier retailers, catalog, and buying group relationships
  • Managing 10-15 national and international trade shows annually, including attending and representing the company at high-profile shows
  • Soliciting feedback and implementing suggestions from Squishable’s most important wholesale customers through semi-annual meetings of our retailer boards
  • Partnering with the executive team to shape Squishable’s international growth strategy and managing the team responsible for executing that strategy, including sales and distribution partnerships, product selection, and global market expansion
  • Working directly with customers in our custom/white-label production business 
  • Working in tandem with the product development team to develop new lines and product concepts
  • Other duties as assigned

 Skills 

  • Wholesale sales experience with specialty toys/gifts or other similar consumer products is required
  • CRM/ERP—Comfortable with using CRM systems to manage leads and existing customer relationships. Experience with NetSuite is a plus, but not a requirement
  • Reporting—Experience building actionable reports and presenting KPIs and recommendations to the executive team
  • Microsoft Office Suite—Intermediate Excel and Word
  • Communication—Excellent presentation and communication skills, both written and verbal
  • Flexibility—Ability to adapt to a continually changing market and rapid launch of new products. Willingness to listen to and consider the opinions of stakeholders
  • Self-motivated—Must be able to effectively manage one’s own schedule and workload and balance numerous projects at the same time


Qualifications

  • Bachelor’s degree required, preferably with a concentration in business, sales, and/or marketing. Advanced degree preferred 
  • A minimum of six years of successful toy/consumer products sales experience managing and selling across all types of accounts
  • Demonstrated experience developing and executing growth strategies, setting measurable goals, and translating strategic objectives into actionable plans that drive business results.
  • Experience operating either internationally directly or through international distribution agreements is preferred, but not required


Salary Range: $130k-150k, plus bonus potential

Location: NYC office; hybrid schedule

Travel: Requires up to 50% travel 
 
Benefits/ Perks:

  • 100% employer-paid health insurance 
  • 100% employer-paid short- and long-term disability insurance
  • 100% employer-paid life insurance
  • Affordable vision and dental insurance
  • 18 days of PTO per year, plus 2 floating holidays
  • 401(k) with employer match
  • Generous employee discount (hello, giant plush!)

 

 

Squishable.com, Inc. is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees and prohibit discrimination and harassment based on race, color, religion, creed, national origin, ancestry, citizenship or immigration status, sex, pregnancy, childbirth or related medical conditions, sexual orientation, gender, gender identity or expression, age, disability, medical condition, genetic information, marital or familial status, military or veteran status, reproductive health decisions, or any other characteristic protected by applicable federal, state, or local law.

Squishable.com, Inc. also provides reasonable accommodations to qualified applicants and employees with disabilities, for sincerely held religious beliefs and practices, and as otherwise required by applicable law. Applicants who require a reasonable accommodation during the application or hiring process may contact Squishable for assistance.

Squishable.com, Inc. prohibits retaliation against any applicant or employee for exercising rights protected under applicable equal employment opportunity laws.

Squishable.com, Inc. will consider qualified applicants with criminal histories in accordance with applicable federal, state, and local law, including applicable Fair Chance laws.

 

Read our CCPA disclosure notice.

Frequently Asked Questions

What is the salary for the Director of Wholesale Sales role at squishable?
The listed salary for this Director of Wholesale Sales position at squishable is USD 130K–150K. This is an full-time role.
Where is the Director of Wholesale Sales position at squishable located?
This Director of Wholesale Sales role at squishable is based in New York, New York. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Director of Wholesale Sales at squishable belong to?
This Director of Wholesale Sales position is part of the Sales department at squishable. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Director of Wholesale Sales position at squishable?
Click the "Apply Now" button on this page. You will be redirected to squishable's official application portal hosted on greenhouse where you can submit your application directly.
When was the Director of Wholesale Sales job at squishable posted?
This Director of Wholesale Sales position at squishable was posted on Jul 8, 2026. Apply as soon as possible — early applications are often reviewed first.
Director of Wholesale Sales
squishable · 💰 USD 130K–150K
Apply for this role ↗

You'll be redirected to squishable's official application page on Greenhouse.