Director of PR and Marketing

About Four Seasons:

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.         

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location:

About the role

As Director of PR & Marketing at The Park Gstaad, A Four Seasons Hotel, you will lead the hotel's integrated Public Relations, Marketing, Communications, Brand Positioning, and Digital strategy.

Reporting to the Commercial Director and serving as a key member of the Commercial leadership team, you will shape the hotel's voice and reputation, drive brand awareness and guest engagement, and support commercial growth across rooms, food & beverage, spa, and guest experiences.

With a planned start date in January 2027, this is a unique opportunity to play a defining role in the pre-opening journey and market positioning of The Park Gstaad.

What you will do

• Develop and execute integrated PR, Marketing, Communications, Content, and Digital strategies

• Lead brand positioning, storytelling, media relations, influencer engagement, and reputation management

• Drive integrated campaigns, strategic partnerships, activations, and digital growth across paid, owned, and earned channels

• Support commercial performance and direct business through targeted marketing initiatives

• Manage the PR and Marketing budget, agencies, partners, and campaign performance

• Lead, coach, and develop the PR and Marketing team

• Collaborate closely with hotel leadership and Four Seasons Regional and Global Commercial teams

• Ensure alignment with Four Seasons brand standards, corporate guidelines, and data privacy requirements

What you bring

• Minimum 5 years of progressive leadership experience in Public Relations, Marketing, Communications, or Digital Marketing, preferably within luxury hospitality, tourism, or luxury consumer brands

• Degree in Marketing, Communications, Public Relations, Business Administration, Hospitality Management, or a related field

• Strong expertise in integrated communications, brand management, digital marketing, and reputation building

• Strong commercial acumen with experience managing agencies, partnerships, budgets, and campaign performance

• Exceptional communication, leadership, and stakeholder management skills

• Fluent English and German and/or French required. Additional languages are advantageous

• Experience with hotel openings or luxury brand initiatives and knowledge of the Swiss luxury hospitality market are advantageous

• In accordance with Swiss employment regulations, only candidates holding Swiss or EU/EFTA citizenship, or a valid Swiss work authorization, can be considered for this position.

What we offer

• Competitive salary and comprehensive benefits package

• Employee meals and uniform laundry service

• Monthly Employee Recognition Program

• Employee Travel Program, including complimentary stays at Four Seasons Hotels and Resorts worldwide after six months of service

• Global career growth opportunities through internal transfers and Task Force assignments

• The opportunity to be part of the opening team of The Park Gstaad, A Four Seasons Hotel

Schedule & Hours

• Full-time, permanent position

• Flexibility to work evenings, weekends, and holidays as required by business needs and seasonality

• Seasonal hotel operation with primary opening periods from June to September and December to March