Director of Marketing & Communications

Job Location:

Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning ‘without end’, our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression — for our guests and for our people.

Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world’s most captivating locales — from pristine beaches and private islands to ancient sites and vibrant metropolises. If you are driven by a passion for generosity, warmth and heartfelt hospitality, Anantara offers a career without limits.

1. Marketing Communications Strategy

• Develop and implement the annual Marketing Communications strategy in line with the hotel's business objectives.
• Create integrated communication plans to support rooms, F&B, spa, events, and other revenue-generating activities.
• Develop campaigns to increase brand awareness, market visibility, and guest engagement.
• Monitor market trends, competitor activities, and consumer behavior.

2. Brand Management

• Ensure consistent application of brand standards across all communication channels.
• Protect and enhance the hotel's brand image and reputation.
• Review all marketing materials, promotional content, photography, videos, and digital assets.
• Ensure communications reflect the hotel's luxury positioning and unique selling points.

3. Public Relations & Media Relations

• Build and maintain strong relationships with local, regional, and international media.
• Prepare and distribute press releases and hotel announcements.
• Coordinate media visits, interviews, press events, and familiarization trips.
• Monitor media coverage and prepare regular PR performance reports.
• Respond professionally and promptly to media inquiries.

4. Digital Marketing & Social Media

• Develop and manage the hotel's social media strategy.
• Oversee content across relevant social media platforms.
• Manage the hotel's digital presence, including website content and digital campaigns.
• Monitor social media engagement, online reputation, and guest feedback.
• Work with digital marketing agencies and external partners as required.

5. Content Creation

• Oversee the creation of high-quality written, visual, and video content.
• Coordinate photography and video productions for rooms, restaurants, facilities, experiences, and campaigns.
• Ensure all content is engaging, relevant, and consistent with brand guidelines.
• Develop storytelling initiatives highlighting the hotel's experiences, destination, people, and unique offerings.

6. Marketing Campaigns & Promotions

• Plan and execute integrated marketing campaigns with Sales, Revenue, F&B, Rooms, Spa, and other departments.
• Develop promotional materials for special offers, packages, events, and seasonal campaigns.
• Manage campaign timelines, creative assets, and distribution channels.
• Evaluate campaign results and recommend improvements.

7. Internal Communications

• Support internal communication initiatives and ensure employees are informed about key campaigns, events, and brand activities.
• Collaborate with Human Resources and department heads on employee engagement initiatives.
• Promote hotel achievements, employee activities, and company culture through appropriate communication channels.

8. Partnerships & Influencer Relations

• Develop relationships with tourism organizations, media partners, influencers, KOLs, content creators, and strategic business partners.
• Identify opportunities for co-marketing and promotional partnerships.
• Coordinate influencer and KOL visits in accordance with hotel policies and brand standards.

9. Budget & Performance Management

• Prepare and manage the Marketing Communications budget.
• Monitor expenditure and ensure effective utilization of resources.
• Establish KPIs and provide regular performance reports to management.
• Analyze campaign performance, PR coverage, social media metrics, and other marketing data.

10. Team Leadership

• Lead, coach, and develop the Marketing Communications team.
• Set clear objectives and responsibilities for team members.
• Monitor team performance and provide regular feedback.
• Encourage creativity, teamwork, and continuous professional development.

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