Director (m/f/d) Digital Product Growth & Green* Products - limited to 24 months

As Director (m/f/d) Digital Product Growth & Green* Products, you are responsible for the commercial development of Ship Green* and for establishing the foundations that enable the broader adoption and scaling of Hapag-Lloyd’s customer-facing digital solutions across the Regions.
The role combines responsibility for coordinating Ship Green*’s commercial growth agenda with responsibility for enabling the growing traction of selected customer-facing digital solutions, with a particular focus on the Quick Quotes Family and Value-Added Services.

*Ship Green is a service that can be added to a Hapag-Lloyd ocean shipment. Hapag-Lloyd uses certified alternative fuels for part of its fuel consumption within its network and allocates the associated emission reductions to booked Ship Green shipments through a Book & Claim approach. This does not necessarily mean that a specific shipment is physically transported on vessels using these alternative fuels. Ship Green 25, 50 and 100 refer to the share of a shipment's energy allocated to certified alternative fuels, not to the percentage of emissions reduced. The numbers currently correspond to Well-to-Wake emission reductions of at least 21%, 42% and 84% compared with conventional transport using very Low Sulphur Fuel Oil (VLSFO). Further information on the methodology and the fuels used is available at hapag-lloyd.com/ship-green.

• Maintain and enhance the Ship Green* portfolio, including new tools and alternative fuel offerings
• Coordinate governance, contracts, tariffs and pricing for Ship Green* and monitor performance against targets
• Engage customers and internal teams to increase market penetration of Ship Green* and report progress to the Board and Sustainability QBR
• Lead the Digital100 community, fostering best‑practice sharing, alignment on priorities and follow‑up on actions
• Run timeboxed campaigns to coordinate awareness, commercial activation and customer insight activities for selected digital solutions
• Provide ad‑hoc growth support to Product Owners, including post‑launch activation, analysis of usage barriers and opportunity deep‑dives
• Collaborate with UX and other functions to improve collection, analysis and distribution of customer insights for digital products
• Organize digital events and recurring formats (e.g., Digital Week, weekly sessions) and contribute to Digital Academy 2.0 learning offerings
• Develop and maintain common frameworks and playbooks to enable scalable adoption from launch to sustainable growth

• Bachelor’s or Master’s degree in Business, Digital Management, Marketing, Technology or related field
• Strong strategic and analytical skills with a proven record of turning data into measurable business outcomes
• Deep understanding of sustainability‑driven products and hands‑on commercial experience
• A proven track record of leading teams, projects or cross-functional initiatives would be highly advantageous
• Demonstrated ability to drive adoption and scaling of products in a complex, global organization
• Creative, solution‑oriented mindset with willingness to experiment and challenge the status quo
• Hands‑on execution focus and proven track record of delivering results
• Excellent community‑management and stakeholder‑engagement skills, including senior‑level alignment
• Proficiency in Excel and PowerPoint; business‑level English proficiency

Hapag-Lloyd is one of the world’s leading liner shipping companies, connecting businesses and people across more than 600 ports worldwide. With a fleet of over 300 modern container ships and a vessel capacity of 2.5 million TEU, we keep global trade moving reliably every day.
Our global network spans 140 countries, 400 offices, and a growing portfolio of terminal and infrastructure investments. This scale enables us to deliver consistent, high‑quality service across continents and to support our customers in even the most complex supply chains.
When you join us, you become part of more than 18,000 colleagues working across borders, functions, and cultures, to not only to deliver quality for our customers, but to create innovation and opportunities across roles, regions, and perspectives.
We believe that every exploration is a chance to grow, and every port is a place to belong.