Director, Global Brand & Communications

Overview

We are seeking a strategic, influential, and highly visible Director of Brand & Communications to elevate and protect the Assembly brand globally. 

Reporting to the Global SVP of Brand, this role will lead the development and execution of Assembly's global brand strategy, corporate communications, thought leadership initiatives, executive visibility programs, and industry engagement efforts. The Director will play a critical role in shaping how Assembly is perceived by clients, employees, prospective talent, industry partners, and the broader marketplace.

This individual must be an exceptional storyteller, writer, and communicator with proven experience developing executive narratives, authoring thought leadership content and white papers, representing brands at industry events, and delivering compelling presentations to both internal and external audiences.

The ideal candidate combines strategic thinking with hands-on execution and thrives in a fast-paced, entrepreneurial, and highly collaborative global environment.

Responsibilities

Brand Strategy & Positioning

• Reporting to the Global SVP of Brand to implement and execute brand strategy and positioning across the four regions, with North America being the focus.
• Ensure consistent brand messaging and visual identity across all markets, channels, and stakeholder groups.
• Develop compelling narratives that communicate,  vision, values, capabilities, and competitive differentiation.
• Act as a brand steward, ensuring all communications align with strategic direction.

Corporate Communications

• Lead internal and external communications initiatives that strengthen brand reputation and engagement, supporting the appropriate communication of executive voices to the global business, to a generation that consumes and receives messages different from any that have come before.
• Develop executive communications, key messaging frameworks, company announcements, and strategic communications plans to reach existing and talent we want to attract – make go to destination
• Support organizational change, business transformation, and major company initiatives through effective communication strategies.
• Collaborate with regional and functional leaders to ensure alignment and consistency of messaging globally.

Thought Leadership & Content Development

• Lead Assembly's thought leadership strategy across industry, client, and media audiences.
• Research, write, and oversee the development of:
• White papers
• Industry reports
• Executive articles
• Opinion pieces
• Case studies
• Client-facing insights
• Conference presentations
• Partner with subject matter experts across Media, Data, Technology, Commerce, and Analytics to translate complex topics into compelling content.
• Maintain a strategic editorial calendar that supports brand and business objectives.

Executive Visibility & Public Speaking

• Build and manage executive visibility programs for leadership.
• Identify opportunities for speaking engagements, conferences, industry panels, webinars, podcasts, and media appearances.
• Support senior leaders with presentation development, speech writing, talking points, and keynote content.
• Serve as a visible brand ambassador capable of presenting vision, capabilities, and thought leadership to internal and external audiences.
• Represent industry events and networking opportunities.

Public Relations & Industry Influence

• Partner with PR agencies and media partners to strengthen market presence alongside key identified talent
• Develop proactive media and analyst relations programs.
• Drive award strategies, industry recognition programs, and conference participation.
• Manage responses to reputation-related communications issues when required.

Internal Communications & Employee Engagement

• Develop communication programs that reinforce company culture, strategic priorities, and employee engagement.
• Partner closely with People Operations and executive leadership on internal communication initiatives.
• Support company-wide events, town halls, leadership meetings, and employee communications.
• Support the development of agency merch, visual branding and ad hoc engagement efforts

Team Leadership & Collaboration

• Lead and develop communications and content resources across the organization.
• Manage external agencies, freelancers, and creative partners as needed.
• Establish communication KPIs and measure the effectiveness of brand, communications, and thought leadership initiatives.
• Foster a culture of innovation, creativity, collaboration, and continuous improvement.

What Success Looks Like

Success Measures

Success in this role will be measured by:

• Strengthening brand awareness and reputation.
• Growth in executive visibility, speaking opportunities, and industry influence.
• Increased thought leadership output, including white papers, industry reports, and media placements.
• Improved employee engagement through effective communication programs.
• Consistent global brand execution and messaging.
• Increased share of voice across key industry and client audiences.
• Measurable impact on business development and market perception.

Qualifications

Required Experience

• 8-12+ years of experience in Brand, Communications, Corporate Communications, Public Relations, Content Strategy, or related disciplines.
• Experience working within media, marketing, consulting, technology, professional services, or related industries.
• Proven success building and executing global brand and communications strategies.
• Demonstrated experience creating executive thought leadership content and publishing white papers or industry research.
• Strong public speaking experience, including presenting at conferences, industry events, client forums, webinars, and executive meetings.
• Experience supporting executive leadership and C-suite communications.

Skills & Competencies

• Exceptional writing, editing, and storytelling capabilities.
• Outstanding verbal communication and public speaking skills.
• Ability to translate complex ideas into compelling and accessible narratives.
• Strong executive presence and stakeholder management skills.
• Deep understanding of brand development, reputation management, and communications strategy.
• Experience developing keynote presentations, speeches, and executive messaging.
• Strong project management and organizational skills.
• Ability to influence and collaborate across a global organization.

Preferred Qualifications

• Experience within a global communications or marketing agency environment.
• Experience supporting corporate transformations, mergers, acquisitions, or significant organizational change.
• Bachelor's degree in Communications, Journalism, Marketing, Public Relations, Business, or a related field.
• Master's degree preferred.

Footer

This is an opportunity to help shape the voice, reputation, and future of one of the industry's most dynamic global agencies. You will work directly with senior leadership to bring vision to life, amplify our thought leadership, and strengthen our position as a leading media and marketing partner worldwide.