Director, Ecommerce & CRO

We’re hiring a Director of Ecomm and CRO to lead strategy and execution for our purchase experience and overall Shopify storefront. This person has deep experience building and optimizing conversion funnels, leveraging best-in-class ecommerce tools, and working with acquisition and retention leaders to enable a high-efficiency DTC growth machine. 

This role is for someone who:

• Deep experience with CRO strategy for Meta-lead DTC growth
• Expertise in best in class Shopify execution, including state of the art tools and plugins 
• Has a sharp conversion eye and a performance mindset
• Obsesses over what makes a page convert once the click lands
• Knows how to translate data into a landing page brief
• Thrives in a fast-moving, test-and-learn environment

You’ll own the conversion strategy layer across all landing pages, lifecycle and retention pages, site merchandising, and account management — working closely with leaders from Growth, Retention and Creative to build and scale what converts.

What You’ll Do

Conversion Strategy & Testing

• Sets testing strategy and agenda
• Own the landing page development and execution roadmap for paid traffic and core website
• Develop hypotheses and structure tests across headlines, hero, offer framing, social proof, and page structure
• Translate performance data into actionable landing page briefs for design and dev
• Identify winning patterns and build frameworks for scaling proven page concepts
• Stay ahead of CRO trends, page formats, and conversion benchmarks
• Maintain best-in-class tooling for conversion experiences and overall measurement

Cross-Functional Conversion Operations

• Serve as the connective tissue between paid, lifecycle, and retention — extending winning page concepts to lifecycle and retention landing pages
• Own banner and site merchandising for campaigns, promos, and launches so the storefront stays aligned with what’s live
• Manage page production timelines with dev and design so pages are ready to test on schedule
• Maintain a living conversion learnings doc that informs future strategy

Analytics & Insights

• Work with Data team leaders to optimise measurement framework and tools
• Analyze page performance at the headline, module, and offer level
• Pull and synthesize funnel data to surface where pages win and where they leak
• Build and maintain a conversion scorecard to track performance across active tests
• Present findings and recommendations in clear, actionable formats

What You Bring

• 6-10 years of experience in CRO, ecommerce, or landing page strategy — ideally at a DTC brand or agency 
• Deep experience with Shopify storefront management and best practices 
• Demonstrated ability to brief and optimize high-converting landing pages
• Strong analytical instincts — you can read a funnel or an LP test report and know what to do next
• Experience running structured A/B and multivariate tests
• Deep familiarity with Meta as a traffic source and how ad-to-page message match drives conversion
• Strong written communication — briefs, page copy, and internal decks that are clear and sharp

What We’re Looking For

• You think about the page as a performance lever, not just a layout
• You can move from insight to brief to live page quickly
• You’re as comfortable in a spreadsheet as you are in a page builder
• You have strong opinions about what makes a page convert — and you back them with data
• You’re a clear communicator and a strong cross-functional partner
• You care about building systems, not just shipping one-off pages

Nice to Have

• Experience at a health, wellness, or supplement brand
• Comfort writing short-form landing page copy in addition to briefing it
• Strong comfort using AI tools to accelerate page builds, testing, and research
• Familiarity with subscription models and subscription retention

• Competitive compensation including salary and equity
• Fully-paid health, dental, 401K, and vision insurance
• Downtown Manhattan office (4 days in office), with flexible work setup and 15 days of PTO

Why You'll Love Working Here:

At Create Wellness, we're building a category-defining wellness brand that helps people feel their best every day. You'll join a small, high-output team where your work will have immediate and visible impact. We move quickly, expect a lot from ourselves and each other, and have fun while doing it.