Director, Digital Experience & Discoverability
About this role
Uniphore is the Business AI company. Our sovereign, composable and secure AI platform connects enterprise data, fine-tunes AI models and deploys agentic AI across the enterprise. We empower every worker to boost productivity and help businesses grow faster, operate smarter and reduce costs. Trusted by more than 2,000 businesses globally, and recognized on the Deloitte Fast 500, Uniphore delivers on the promise of AI as a transformative force for business.
Job Description:
About the Role
We're looking for a Director to own our website end-to-end: the full experience humans and agents have with us online, from first discovery through decision and beyond.
This role also owns discoverability in the broadest sense. As buyers increasingly get answers directly from tools like Claude, ChatGPT, Perplexity, and Google AI Overviews, we need our brand to be accurately represented, cited and recommended everywhere people and AI systems go looking for answers. You'll lead the vision for this experience and guide a team in bringing it to life.
What You'll Own
Audience Experience & Buyer Journey Ownership
Own the website as the connective tissue of the buyer journey - awareness through decision and advocacy
Lead how the team maps different audiences (prospects, customers, partners, press, investors) and shapes content and navigation around their needs
Set the standard for tone, storytelling and clarity so every page feels like one coherent experience
Define our content strategy for how audiences actually consume information today across formats, channels for both human and AI-mediated discovery
Digital Experience for Two Audiences: Humans and LLMs
Direct our web experience strategy for both humans and Agents: offering structured and unambiguous experiences for LLMs and AI Agents to parse and cite accurately
Set content and UX standards that satisfy both audiences at once: entity definitions, structured data, direct answers, strong internal linking
Build feedback loops to monitor what LLMs say about the brand and correct gaps at the source
Discoverability: SEO, AEO & GEO
Build and lead a program to monitor and improve brand visibility across AI answer engines (Claude, ChatGPT, Perplexity, Gemini, Copilot) alongside classic SEO
Direct the team's work structuring content (schema, FAQs, entity clarity) for LLM and search visibility
Own the brand's presence on key "answer surfaces" (Wikipedia, G2, review sites)
Set organic growth targets and oversee the team's CRO experimentation
AI-Powered Marketing Operations
Lead adoption of AI tools across the marketing org - content workflows, personalization, on-site assistants
Evaluate and build the business case for emerging AI marketing technology
Measurement & Reporting
Build a unified dashboard spanning classic web/SEO KPIs and AEO metrics
Report to leadership on how AI-driven discovery is reshaping the funnel and what it means for budget
What You'll Need
8+ years leading web/digital experience, including 1–2+ years working on AI search/AEO/GEO strategy
Experience managing or leading a team, with a track record of setting direction and staying close enough to the work to guide it well
Track record owning a website as a full buyer-journey experience, not a single workstream
Strategic thinker who can shape category narrative, not just execute a content plan
Understanding of how LLMs retrieve and cite information (conceptually - not an engineering role)
Strong stakeholder management across marketing, product, design and engineering
Comfortable operating in ambiguity, since best practices in this space are still evolving
Nice to Have
Experience with structured data/knowledge graphs
B2B SaaS background
Public POV (writing, talks, LinkedIn presence) on AI search or SEO
Hiring Pay Range:
$175,000 - $218,700
Benefits:
In addition to competitive base pay, this position also includes an annual incentive opportunity based on target achievement, pre-IPO stock options, benefits including medical, dental, vision, 401(k) with a match, and more, plus generous paid time off, paid holidays, paid day off for your birthday and other paid leave policies to support employees through all phases of life.
Location preference:
Uniphore is an equal opportunity employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, disability, veteran status, and other protected characteristics.
For more information on how Uniphore uses AI to unify—and humanize—every enterprise experience, please visit www.uniphore.com.
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