Director Consumer Value Proposition

visa· 620 Visa West Africa Limited
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📍 NG - Lagos, NigeriaFull time

About this role

About Us
Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world.

Join Visa and do work that matters – to you, to your community, and to the world. Progress starts with you.

Job Description

Job Summary:

Visa is looking for senior product leader to become part of West & Central Africa (WCA) Solutions organization, and to lead and strengthen Visa Consumer Value Proposition team. She or he will provide clear strategic product direction based on WCA priorities, drive initiatives and partner with sales and operations leaders to accelerate revenue growth and attract, develop and retain leadership and talent.  She or he will be an independent strategic thinker adept at setting, driving and ultimately executing priorities. This will require a candidate with an excellent balance of strategic thinking, business acumen, strong execution skills and leadership and influencing skills.  The successful candidate will be a commercial and solution-oriented team leader with solid technical credibility to navigate product solutions and to educate the others about those on appropriate level of detail.     

Day to day, the role will:

  • Identify, develop, lead and inspire a team of innovative and engaged individuals

  • Manage local products development and ensure localization of global products to cover market needs, to come up with and execute revenue generating product strategies

  • Focus on delivering best in class products and delivering financial performance

  • Partner with other product teams across solutions, value added services and beyond on a wide range of diverse product initiatives.

  • Communicate cross-functionally to ensure consumer benefits and product features sales and adoption across all sales division (business development, merchant sales and acquiring, digital partnerships), and obtain appropriate level of operational support

  • Manage and meet business metric performance for Products and Solutions and WCA scorecard

  • Engage with clients to co-create new solutions, drive adoption of existing products and manage obstacles effectively

  • Champion Visa values across the organization

  • Manage existing product benefit providers with a view on improving customer proposition and balanced with optimizing return on Visa investment

  • Launch New product - includes expanding coverage of existing products to new markets as well as creating new variants based on regional requirements

  • Explore continuous improvement opportunities in the value proposition including customer benefits, services and overall user experience

  • Manage all existing CVPs and benefits.

  • Custodian of the WCA core product rules and policies.

Key Responsibilities:

  • Lead the CVP team for WCA

  • Project manage multiple CVP initiatives including product launches and enhancements - covering business case preparation, system set up, pricing, communication etc.

  • Support WCA countries product strategy development through a combination of consumer research, Visa data analysis, tracking usage of existing benefits

  • Support in budget management including tracking of program performance and sharing forecasts with finance as per budget cycles

  • Develop CVP addressing new and evolving consumer needs and emerging segments.

  • Partner with internal stakeholders such as the CEMEA CVP Hub, Interchange, Pricing, Marketing, Research, Data science and Country teams and BDs

  • Work with external partners including existing benefit providers and continuously evaluate new options

  • Support initiatives such as benefits resell, enabling clients to differentiate their proposition in the market

Visa requires at least 3 days in office, expectations of these days will be confirmed by your Hiring Manager.

    Qualifications

    • Plus 10 years experience in financial and fintech industries, leading product individuals/teams  and delivering on product development agenda.

    • Business related degree

    • Strong understanding of the clients’ business and how it aligns with Visa’s strategy

    • Project management skills and strong execution capability to deliver against tight deadlines

    • Strategic thinking, strong analytical skills and financial acumen

    • Self-directed and motivated with the ability to operate in a fast paced and constantly changing work environment

    • Digitally curious, follows industry trends and can utilize this exposure to develop Visa’s products, customer experience and digital offerings

    • Solid interpersonal skills, ability to effectively work and collaborate across the organization.

    Visa is an EEO Employer

    Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

    Frequently Asked Questions

    Is the salary disclosed for the Director Consumer Value Proposition position at visa?
    The salary for this Director Consumer Value Proposition role at visa is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
    Where is the Director Consumer Value Proposition position at visa located?
    This Director Consumer Value Proposition role at visa is based in NG - Lagos, Nigeria. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
    Is the Director Consumer Value Proposition role at visa full-time or part-time?
    This is listed as a Full time position. It is posted as a Director Consumer Value Proposition role in the 620 Visa West Africa Limited department at visa.
    Which team or department does the Director Consumer Value Proposition at visa belong to?
    This Director Consumer Value Proposition position is part of the 620 Visa West Africa Limited department at visa. See the full job description for more information about the team structure and responsibilities.
    How do I apply for the Director Consumer Value Proposition position at visa?
    Click the "Apply Now" button on this page. You will be redirected to visa's official application portal hosted on workday where you can submit your application directly.
    When was the Director Consumer Value Proposition job at visa posted?
    This Director Consumer Value Proposition position at visa was posted on Aug 24, 2026. Apply as soon as possible — early applications are often reviewed first.
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