Director, Consumer Strategy & Insights

Canvas Worldwide dares to be the challenger the ad industry needs. Do you "Challenge the Comfortable?" Then you'll fit right in here at Canvas.   Recognized as one of Ad Age's "Best Places to Work" for three consecutive years, Canvas Worldwide is an independent media agency committed to providing creative solutions for brands that challenge the status quo. Our clients include Hyundai, Kia, Genesis, MGM, Zillow and McDonald’s (to name a few…).   Our agency cultivates an environment where all are welcome to push outside their comfort zones to solve problems in new ways. We encourage the team to be its best by creating the most positive workplace experience for all. For instance, we outpace the industry on diversity and inclusion AND offer continuous training and workshops for career development. So, if you dare to challenge the comfortable… then keep reading. The Role You will be responsible for directing the consumer insights practice for your assigned brand. This will include a deep investigation into culture, brands, and people, with a specific focus on the automotive culture, larger competitive landscape, and potential buyers, influencers, and other market drivers. Your purpose is to understand consumers as real people making real decisions and choices in real life. To succeed, you’ll need to figure out what matters and motivates them, how they connect with relevant brands, sub-brands, and cultural icons, and how marketing communications may influence their decision-thinking. This will help you to yield richer insights as a jumping off point for innovative and breakthrough thinking in your approach to marketing communications and media planning. As a key player in the department, you will also work with the department head to expand the evolving Decision Road practice and to identify new ways to integrate the department’s capabilities with other marketing disciplines within Canvas.