Direct Mail Production - Cards
About this role
The Program Management Sr Analyst is a seasoned professional role. Applies in-depth disciplinary knowledge, contributing to the development of new techniques and the improvement of processes and work-flow for the area or function. Integrates subject matter and industry expertise within a defined area. Requires in-depth understanding of how areas collectively integrate within the sub-function as well as coordinate and contribute to the objectives of the function and overall business. Evaluates moderately complex and variable issues with substantial potential impact, where development of an approach/taking of an action involves weighing various alternatives and balancing potentially conflicting situations using multiple sources of information. Requires good analytical skills in order to filter, prioritize and validate potentially complex and dynamic material from multiple sources. Excellent communication and diplomacy skills are required. Regularly assumes informal/formal leadership role within teams. Involved in coaching and training of new recruits Significant impact in terms of project size, geography, etc. by influencing decisions through advice, counsel and/or facilitating services to others in area of specialization. Work and performance of all teams in the area are directly affected by the performance of the individual.
Responsibilities:
- Partner with Marketing, CrM, MIM, and CFO teams to execute the production of large and small scale Credit Card Direct Mail programs. Program complexity runs from large mailings through less complex solo mailings
- Execute Marketing Programs-Manage the creative and production planning for direct mail campaigns through deployment
- Drive Innovation across the teams to develop new creatives and process efficiencies
- Identify opportunities for production efficiencies, production consolidation and standardization by leading initiatives across the Consumer Businesses
- Utilize production and data management expertise to lead marketing units in creating customer centric communications.
- Partner across the Direct Mail Production Channel to drive cross group savings
- Manage and report all Program Financials ( production, postage CPPs, actual and forecast) to supported businesses and CFO
- Manage all audits to Citi Quality Standards
- Ensure adherence to all Compliance & Regulatory Standards
- Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.
Qualifications:
- 5-8 years of direct mail planning and execution experience
- Data oriented, emphasis on complex customer data
- Direct and proven experience in cost reduction initiatives
- Broad knowledge of pricing strategies and BPO supplier offerings
- Demonstrated understanding of changing operational models
- Forward thinker with ability to change direction and drive change amongst peers and internal clients
- Strong interpersonal and written/oral communication skills
- Self motivated with ability to drive results with sense of urgency
- Ability to collaborate across businesses and functions and create support, influence wide range of stakeholders, including Senior Management
- Promotes a strong culture of teamwork across organizational boundaries
- Strong Word/Excel/PowerPoint skills preferred
Education:
- Bachelors/University degree or equivalent experience
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.
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Job Family Group:
Marketing------------------------------------------------------
Job Family:
Marketing Program Management------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Most Relevant Skills
Please see the requirements listed above.------------------------------------------------------
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.------------------------------------------------------
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