Digital Marketing Manager for a Jewellery Company in Australia (Home Based Part Time)

Social Media & Content: • Take ownership of the brand's Instagram and Facebook • Help establish and grow the brand's TikTok presence • Create Reels, TikToks, Stories and other short-form content • Write engaging captions, hooks and calls to action • Create and manage a consistent content schedule • Turn supplied photos and videos into engaging social media content • Create content around the jewellery, products and customer stories • Develop meaningful, gifting, promotional and seasonal content • Create behind-the-scenes and educational content • Stay up to date with social media trends • Monitor content performance and make improvements • Maintain a consistent, warm and authentic brand voice • Build a library of content that can be reused across social media, advertising and the website Digital Marketing & Advertising: • Take ownership of the day-to-day digital marketing activities • Create content for Facebook and Instagram advertising • Assist with managing Meta advertising campaigns • Develop ad copy, creative, headlines and calls to action • Test different advertising content and approaches • Monitor advertising performance and make recommendations • Identify opportunities to improve campaign results • Look for ways to increase website traffic, enquiries and sales • Develop ideas for promotions, campaigns and product launches • Research competitors and similar brands • Identify new digital marketing opportunities • Bring new marketing ideas to the client • Make recommendations based on marketing performance and results eCommerce & Shopify: • Work with Shopify as part of the marketing role • Promote products and collections through digital marketing • Support new product launches and seasonal campaigns • Ensure social media and advertising campaigns link correctly through to Shopify • Help create campaigns designed to drive online sales • Understand the customer journey from social media through to the website • Identify opportunities to improve the online customer journey • Use marketing data and results to make recommendations Email Marketing: • Assist with email marketing through Klaviyo • Help create email campaigns • Develop engaging email content • Support customer segmentation • Assist with automated customer journeys • Help manage welcome, abandoned checkout and post-purchase emails • Ensure email marketing supports the wider digital marketing strategy Marketing & Business Growth: • The successful candidate will be expected to think beyond individual posts and take an active role in growing the business. This includes: • Looking for opportunities to increase enquiries and sales • Identifying what content and advertising is performing well • Testing new ideas and campaigns • Making recommendations to improve results • Bringing new ideas to the client • Looking at competitors and relevant trends • Helping develop promotional and seasonal campaigns • Understanding what drives customers to purchase • Using social media and digital marketing to support ecommerce sales • Taking ownership rather than waiting for instructions Empathy & Brand Approach: • Empathy is essential for this role. • The brand creates personalised and memorial jewellery connected to grief, loss, remembrance and deeply personal relationships with people and pets. • The successful candidate must understand that customers are often purchasing these products because they have significant emotional meaning. Content should feel: • Warm • Genuine • Thoughtful • Respectful • Human • Empathetic