Digital Marketing Manager, Catalogue

sonymusicentertainment· SME Malaysia
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📍 Asia, Malaysia, Kuala Lumpur

About this role

The Digital Marketing Catalogue Manager is responsible for developing and executing digital marketing strategies to maximize the visibility, engagement, and revenue of the company’s catalogue repertoire across digital platforms. This role focuses on promoting existing catalogue content, driving audience growth, and optimizing digital campaigns through data-driven insights.

What you'll do:

  • Develop and execute digital marketing strategies to promote catalogue releases across streaming platforms and social media.
  • Manage and optimize catalogue campaigns to increase streams, engagement, and digital revenue.
  • Work closely with artists, label teams, and external partners to identify opportunities for catalogue promotion.
  • Plan and implement digital advertising campaigns including social media, display, and platform marketing.
  • Collaborate with DSPs such as Spotify, Apple Music, and YouTube to enhance catalogue visibility.
  • Analyze campaign performance using data and analytics tools to improve marketing effectiveness.
  • Identify trends, anniversaries, viral moments, or cultural events to reactivate catalogue content.
  • Coordinate with creative teams for the development of digital assets, content, and promotional materials.
  • Manage digital marketing budgets and ensure effective allocation of resources.

Who you are:

  • Bachelor's degree in Marketing, Business, Communications, or related field.
  • Minimum 4-6 years of experience in digital marketing, preferably in music, media, entertainment, advertising agencies, radio, content, publishing, or other consumer-facing industries.
  • Strong understanding of digital platforms, streaming services, social media marketing, and audience engagement.
  • Experience with data analytics and campaign performance tracking.
  • Excellent project management and communication skills.

What we give you:

  • You join a vibrant global community with the opportunity to channel your passion every day
  • A modern office environment designed for you, empowering you to bring your best
  • Investment in your professional growth and development enabling you to thrive in our vibrant community
  • The space to accelerate progress, positively disrupt and create what happens next
  • We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives. 

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

 

Frequently Asked Questions

Is the salary disclosed for the Digital Marketing Manager, Catalogue position at sonymusicentertainment?
The salary for this Digital Marketing Manager, Catalogue role at sonymusicentertainment is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Digital Marketing Manager, Catalogue position at sonymusicentertainment located?
This Digital Marketing Manager, Catalogue role at sonymusicentertainment is based in Asia, Malaysia, Kuala Lumpur. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the Digital Marketing Manager, Catalogue at sonymusicentertainment belong to?
This Digital Marketing Manager, Catalogue position is part of the SME Malaysia department at sonymusicentertainment. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Digital Marketing Manager, Catalogue position at sonymusicentertainment?
Click the "Apply Now" button on this page. You will be redirected to sonymusicentertainment's official application portal hosted on greenhouse where you can submit your application directly.
When was the Digital Marketing Manager, Catalogue job at sonymusicentertainment posted?
This Digital Marketing Manager, Catalogue position at sonymusicentertainment was posted on Sep 2, 2026. Apply as soon as possible — early applications are often reviewed first.
Digital Marketing Manager, Catalogue
sonymusicentertainment
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