Product Marketing Manager
Pharmlogic
Digital Marketing Manager
About this role
Manager – Digital Marketing & Customer Analytics
Experience: 3–4 Years
Role
We are looking for a Digital Marketing professional with hands-on experience in managing digital campaigns, campaign analytics, website optimization, and Customer Data Platforms (CDP). The role requires close collaboration with Business, Product, Technology, and Data teams to drive customer acquisition, engagement, retention, and conversion.
Key Responsibilities
- Plan, execute, and optimize digital marketing campaigns across paid and owned channels.
- Monitor campaign performance and provide actionable insights using GA4, Power BI, and other analytics tools.
- Manage website content, coordinate UI/UX enhancements, and drive conversion rate optimization (CRO) through A/B testing and continuous improvements.
- Own CDP initiatives, including customer segmentation, audience management, and personalized customer journeys.
- Execute and optimize automated lifecycle campaigns across Email, SMS, WhatsApp, and Push Notifications.
- Collaborate with Product, Technology, Data, and Business teams to deliver digital marketing initiatives and improve customer experience.
Skills & Experience
- 3–4 years of experience in Digital Marketing, Customer Analytics, or Martech.
- Hands-on experience with CDP platforms such as CleverTap, MoEngage, WebEngage, or similar.
- Good understanding of website analytics, customer journeys, campaign tracking, and marketing automation.
- Proficiency in GA4, Google Tag Manager (GTM), Power BI, and Microsoft Excel.
- Strong analytical and problem-solving skills with the ability to translate data into actionable business insights.
- Experience in BFSI, NBFC, Housing Finance, or Fintech will be preferred.
Frequently Asked Questions
Is the salary disclosed for the Digital Marketing Manager position at Aditya Birla Group?
The salary for this Digital Marketing Manager role at Aditya Birla Group is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Digital Marketing Manager position at Aditya Birla Group located?
This Digital Marketing Manager role at Aditya Birla Group is based in 10thflr R-Tech Prk Goregaon E, Maharashtra, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
How do I apply for the Digital Marketing Manager position at Aditya Birla Group?
Click the "Apply Now" button on this page. You will be redirected to Aditya Birla Group's official application portal hosted on peoplestrong where you can submit your application directly.
When was the Digital Marketing Manager job at Aditya Birla Group posted?
This Digital Marketing Manager position at Aditya Birla Group was posted on Aug 16, 2026. Apply as soon as possible — early applications are often reviewed first.
Digital Marketing Manager
Aditya Birla Group
You'll be redirected to Aditya Birla Group's official application page on peoplestrong.