Marketing Manager
Intuitive
Digital Marketing Manager
pranavagroup· Digital Marketing
About this role
Designation: Digital Marketing Manager Reporting To: Head of Marketing / Management
1. JOB PURPOSE
Own the digital marketing funnel for villas, high-rise apartments and open plots—driving qualified leads, site visits, bookings, project visibility and marketing ROI. The role covers performance marketing, SEO, social media, analytics, remarketing, CRM coordination and agency management.
2. KEY RESPONSIBILITIES
| • Plan project-wise digital strategies based on location, product, target customer, price segment, competition and sales targets. | • Manage Google Search, Display, Performance Max, YouTube, Meta (Facebook/Instagram), remarketing and website conversion campaigns. |
| • Drive qualified leads and optimize CPL, lead quality, site-visit conversion and booking conversion. | • Build differentiated campaigns for villas, apartments and open plots, including HNI, NRI, investor and end-user segments. |
| • Manage landing pages, CTAs, conversion forms, website traffic and conversion rates. | • Develop SEO strategy: keywords, project pages, titles, descriptions, headings, content, images and internal links. |
| • Plan and monitor social media across Instagram, Facebook, YouTube, LinkedIn and Google Business Profile. | • Coordinate with graphic designers, video editors, photographers and agencies for ads, reels, walkthroughs, testimonials, brochures and launches. |
| • Track the complete funnel: Lead → Qualified Lead → Contact → Site Visit → Negotiation → Booking → Revenue. | • Prepare daily/weekly/monthly reports covering leads, CPL, site visits, bookings, spend, revenue, ROAS and campaign performance. |
| • Manage digital agencies, budgets, campaign spends, invoices and deliverables; stop or scale campaigns based on performance. | • Monitor competitors, pricing, offers, campaigns and digital positioning; recommend improvements to management. |
3. KRA / KPI
| KRA | Key Measures |
| Lead Generation & Quality | Qualified leads/month; CPL; cost per qualified lead |
| Conversion | Lead-to-contact %; contact-to-site-visit %; site-visit-to-booking % |
| ROI & Revenue | Cost/site visit; cost/booking; ROAS; digital revenue contribution |
| Digital Presence | Website conversion; organic traffic; search ranking; social engagement |
| Execution | Campaign optimization; reporting accuracy; project-wise performance; agency/budget control |
4. KASH
| • Knowledge: Real estate marketing, performance marketing, SEO, social media, analytics and CRM. | • Attitude: Result-oriented, data-driven, proactive, commercially minded and customer-focused. |
| • Skills: Google Ads, Meta Ads Manager, GA4, Search Console, SEO tools, Excel/Sheets, CRM and campaign optimization. | • Habits: Daily monitoring, competitor tracking, A/B testing, timely reporting and continuous optimization. |
5. QUALIFICATION & EXPERIENCE
Bachelor’s degree in Marketing, Business Administration, Communications or related field; MBA is an advantage. 5–8 years of digital marketing experience, preferably 3+ years in real estate, with exposure to villas, high-rise apartments and/or open plots.
Frequently Asked Questions
Is the salary disclosed for the Digital Marketing Manager position at pranavagroup?
The salary for this Digital Marketing Manager role at pranavagroup is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Digital Marketing Manager position at pranavagroup located?
This Digital Marketing Manager role at pranavagroup is based in HYDERABAD, TG, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Digital Marketing Manager role at pranavagroup full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Digital Marketing Manager role in the Digital Marketing department at pranavagroup.
Which team or department does the Digital Marketing Manager at pranavagroup belong to?
This Digital Marketing Manager position is part of the Digital Marketing department at pranavagroup. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Digital Marketing Manager position at pranavagroup?
Click the "Apply Now" button on this page. You will be redirected to pranavagroup's official application portal hosted on keka where you can submit your application directly.
When was the Digital Marketing Manager job at pranavagroup posted?
This Digital Marketing Manager position at pranavagroup was posted on Sep 10, 2026. Apply as soon as possible — early applications are often reviewed first.
Digital Marketing Manager
pranavagroup
You'll be redirected to pranavagroup's official application page on keka.