Digital Marketing Manager

highgate· Revenue Management
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📍 Irving, TX, USFULL TIME

About this role

Compensation Type

Yearly

Highgate Hotels

Highgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management and a global portfolio of more than 400 hotels spanning North America, Europe, the Caribbean, and Latin America. With a 30-year track record as an innovator in the hospitality industry, this forward-thinking company provides expert guidance through all stages of the property cycle, from planning and development through recapitalization or disposition. Highgate continues to demonstrate success in developing a diverse portfolio of bespoke lifestyle hotel brands, legacy brands, and independent hotels and resorts, featuring contemporary programming and digital acumen. The company utilizes industry-leading revenue management tools that efficiently identify and predict evolving market dynamics to drive outperformance and maximize asset value. With an executive team of seasoned hospitality leaders and corporate offices worldwide, Highgate is a trusted partner for top ownership groups and major hotel brands. www.highgate.com

Location

 

Highgate Corporate Offices Irving, TX

Overview

The Digital Marketing Manager is responsible for creating and maintaining digital marketing strategies to meet objectives and enhance the image of their assigned hotels.  They will evaluate customer feedback, market conditions, and competitor information, to implement marketing strategies. The Digital Marketing Manager will help coordinate and execute all digital marketing, advertising, promotional activities and social media campaigns.

Responsibilities

  • Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
  • Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns.
  • Designs, builds, and maintains our social media presence.
  • Contributes to marketing effectiveness by identifying short-term and long-range issues that must be addressed.
  • Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
  • Identifies trends and insights, and optimizes spend and performance based on the insights.
  • Brainstorms new and creative growth strategies through digital marketing.
  • Plans, executes, and measures experiments and conversion tests.
  • Collaborates with internal teams to create landing pages and optimize user experience.
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Identifies critical conversion points and drop off points and optimizes user funnels.
  • Manage OTA Vendors and agency relationships.
  • Interact with all levels of the organization and articulate a vision and develop & deliver supporting digital plans
  • Develop e-Commerce business plans and recommend annual budgets per hotel
  • Schedule and coordinate photo shoots with company approved photographers as needed. Ensure all website photography is updated and showcases the hotel appropriately

Qualifications

  • Proven working experience in digital marketing, particularly within the industry
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)
  • Working knowledge of ad serving tools
  • Experience in setting up and optimizing PPC campaigns on all major search engines
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
  • Creating and maintaining client relationships
  • Coaching and subordinate involvement
  • Managing processes
  • Self-motivated yet customer-focused
  • Proficient in marketing research and statistical analysis
  • Able to develop budgets
  • Familiar with financial planning and strategy

Frequently Asked Questions

Is the salary disclosed for the Digital Marketing Manager position at highgate?
The salary for this Digital Marketing Manager role at highgate is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Digital Marketing Manager position at highgate located?
This Digital Marketing Manager role at highgate is based in Irving, TX, US. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Digital Marketing Manager role at highgate full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Digital Marketing Manager role in the Revenue Management department at highgate.
Which team or department does the Digital Marketing Manager at highgate belong to?
This Digital Marketing Manager position is part of the Revenue Management department at highgate. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Digital Marketing Manager position at highgate?
Click the "Apply Now" button on this page. You will be redirected to highgate's official application portal hosted on icims where you can submit your application directly.
When was the Digital Marketing Manager job at highgate posted?
This Digital Marketing Manager position at highgate was posted on Aug 5, 2026. Apply as soon as possible — early applications are often reviewed first.
Digital Marketing Manager
highgate
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