Digital Marketing Executive

This role keeps the digital marketing engine running day to day. The Executive sets up and monitors campaigns under the direction of the Digital Marketing & CRM Manager, keeps the CRM clean and correctly attributed, handles first-line WhatsApp and email responses, and produces the weekly numbers the manager uses to make decisions.

It is an execution role with a clear development path. The holder is expected to become the person who knows where every lead came from and why a campaign moved, without yet owning the budget or the strategy.

Campaign execution

•     Set up, launch and monitor Google Ads, Facebook Ads and Instagram Ads campaigns as briefed by the manager.

•     Build audiences and creative variants for retargeting and lead generation campaigns; flag underperforming ad sets daily.

•     Track spend against approved budgets and raise variances before they become overspend.

CRM and lead management

•     Enter, tag and route enquiries, broker registrations and portal leads in the CRM within the agreed turnaround time.

•     Maintain source attribution on every record; run weekly hygiene checks on duplicates, missing sources and stalled leads.

•     Keep live inventory portals updated with current availability and pricing as instructed.

Email marketing

•     Build and schedule drip campaign emails and newsletters in the email platform from approved copy and creative.

•     Maintain broker and buyer lists, segmentation and unsubscribe compliance.

•     Report open, click and reply rates after each send.

Reporting and competitor monitoring

•     Compile weekly performance data (CPC, CTR, cost per lead, conversion rates) into the standard reporting template.

•     Maintain the competitor tracker: campaigns, pricing moves, launches and messaging observed each week.

•     Contribute to the monthly performance and benchmarking report prepared by the manager.

Landing pages

•     Build and update landing pages in Unbounce from approved layouts and copy; run pre-launch checks on forms, tracking tags and mobile display.

•     Draft ad-group-specific page copy for manager review.

WhatsApp and community support

•     Provide first-line responses on the official Business WhatsApp within the agreed response window; escalate qualified leads and complaints to Sales or the manager.

•     Log every WhatsApp conversation as a lead or enquiry in the CRM.

•     Monitor comments and messages across social channels and flag issues or opportunities.

Content, social and website support

•     Draft blog posts and vlog scripts for manager and Creative Manager review; publish approved content to the website and social channels.

•     Maintain the content calendar and coordinate asset delivery with the Creative Manager.

•     Keep property listings on the website accurate, complete and visually current; apply basic on-page SEO to new pages and listings.

•     Degree or diploma in Marketing, Business, Communications or a related field.

•     Around 1–3 years in a digital marketing or marketing coordinator role, or a strong internship record with hands-on ad platform exposure.

•     Working familiarity with Google Ads and Meta Ads Manager; can set up a campaign from a brief.

•     Experience entering and maintaining data in a CRM; attention to detail on attribution and records.

•     Clear written English for customer replies, email builds and short-form web copy.

Comfortable in Excel/Google Sheets for basic reporting.