Digital Marketing

smartdocs· Marketing
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📍 Hyderabad, TG, IndiaFULL TIME
AI ToolsSEO/SEMContent MarketingMarketing AutomationB2B/SaaS Demand Gen

About this role

Job Description: Digital Marketing

Location: Hyderabad, India
Experience: 1–5 years
Employment Type: Full-Time
Education: MBA in Marketing (preferred);

About the Role

We are looking for a results-driven Digital Marketing professional to join our marketing team and help drive brand visibility, lead generation, and customer engagement for our SaaS-based software solutions. The ideal candidate has hands-on experience executing digital campaigns in a B2B SaaS environment and understands the nuances of marketing software products to enterprise and public sector buyers.

Key Responsibilities

  • Plan, execute, and optimize digital marketing campaigns across SEO, SEM, email, social media, and paid advertising channels to drive qualified leads for SaaS products
  • Own and manage the marketing funnel — from awareness to lead generation to conversion
  • Develop and execute content marketing strategies (blogs, whitepapers, case studies, landing pages) tailored to B2B software buyers
  • Manage marketing automation tools (e.g., HubSpot, Marketo, Mailchimp) for email nurture campaigns and lead scoring
  • Track, analyze, and report on key digital marketing metrics (traffic, CTR, CAC, conversion rates, ROI) using tools like Google Analytics, SEMrush, or similar
  • Collaborate with product and sales teams to craft messaging and positioning for product launches and feature updates
  • Manage and grow the company's social media presence (LinkedIn, Twitter/X) with a focus on B2B/enterprise audiences
  • Run and optimize paid campaigns (Google Ads, LinkedIn Ads) within defined budgets
  • Conduct competitor analysis and market research to identify trends and opportunities in the SaaS space
  • Support ABM (account-based marketing) initiatives for enterprise and government/public sector prospects, where applicable


Required Skills & Qualifications

  • 1–5 years of experience in digital marketing, preferably within a SaaS, B2B software, or technology company
  • MBA in Marketing strongly preferred; equivalent practical experience will be considered
  • Strong understanding of digital marketing channels: SEO/SEM, paid social, email marketing, content marketing
  • Hands-on experience with marketing tools such as Google Analytics, Google Ads, LinkedIn Campaign Manager, HubSpot/Marketo, SEMrush/Ahrefs
  • Excellent written and verbal communication skills; strong copywriting ability
  • Data-driven mindset with the ability to translate campaign metrics into actionable insights
  • Familiarity with CRM platforms (Salesforce, Zoho CRM, etc.) is a plus
  • Understanding of the B2B SaaS buyer journey and demand generation principles
  • Ability to manage multiple campaigns and priorities in a fast-paced environment


Good to Have

  • Experience marketing to enterprise, government, or public sector clients
  • Familiarity with procurement, contract lifecycle management, or spend management software domains
  • Basic knowledge of design tools (Canva, Figma) for creating marketing collateral
  • Experience with webinar and event marketing
  • Hands-on experience using AI tools (e.g., ChatGPT, Claude, Jasper, Canva AI) for content creation, campaign ideation, and marketing productivity

What We Offer

  • Opportunity to work with a growing, bootstrapped SaaS company serving U.S. public sector clients
  • Collaborative, fast-paced work environment
  • Competitive compensation
  • Growth path into senior marketing/demand generation roles


Frequently Asked Questions

Is the salary disclosed for the Digital Marketing position at smartdocs?
The salary for this Digital Marketing role at smartdocs is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Digital Marketing position at smartdocs located?
This Digital Marketing role at smartdocs is based in Hyderabad, TG, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Digital Marketing role at smartdocs full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Digital Marketing role in the Marketing department at smartdocs.
Which team or department does the Digital Marketing at smartdocs belong to?
This Digital Marketing position is part of the Marketing department at smartdocs. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Digital Marketing position at smartdocs?
Click the "Apply Now" button on this page. You will be redirected to smartdocs's official application portal hosted on keka where you can submit your application directly.
When was the Digital Marketing job at smartdocs posted?
This Digital Marketing position at smartdocs was posted on Sep 15, 2026. Apply as soon as possible — early applications are often reviewed first.
Digital Marketing
smartdocs
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