Digital Content Producer
nexstar
Digital Content Producer
nexstar· Nexstar Media Inc.
About this role
The Digital Content Producer is responsible for creating 3-5 locally focused stories each day for woodtv.com (everything from quick-hits to breaking news and enterprise reports), producing engaging posts for our social channels, editing broadcast copy to ensure it meets digital standards, curating high-performing content from wire services, and zoning homepage layouts driven by data. This position also edits/publishes reporter verticals and may front verticals occasionally.
This role will contribute to building a loyal audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.
Position Responsibilities:
- Publish 3-5 stories per shift (quick-hits, breaking news and reported pieces).
- Drive website traffic by utilizing best practices related to distribution strategies and audience engagement data.
- Edit reporter content and package it for web.
- Curate and aggregate a steady stream of interesting content based on analytics and visitor interests.
- Promote and distribute news content on social media.
- Contribute to long-term and special digital projects.
- Build a positive working relationship with digital director, digital executive producer and newsroom staff.
- Ability to work under pressure during breaking news and severe weather coverage.
- Responsibly and respectfully interact online and over the phone with community members.
- Other duties as assigned.
Skill/Experience Requirements:
- Bachelor’s degree in journalism or related field with focus on digital content creation preferred.
- Engaging headline writer.
- Capable of researching, interviewing and writing original news articles.
- Knowledge of AP Stylebook, social media audiences and SEO.
- Strong multi-tasking abilities.
- Strong news judgement.
- Enjoys working with a team and has excellent interpersonal skills.
- Strong communicator.
- Proficiency in MS Office and WordPress.
- A desire to learn and grow.
Work Hours:
This is a full-time position. Schedule to be determined upon hiring but daybreak, weekend or nightside hours are likely.
#LI-Onsite
SCAM ALERT:
Please be aware candidates may be at risk of being targeted by scammers seeking personal data or money. Recruiters with Nexstar Media Group and its local stations will only contact you through official job boards, LinkedIn, or email with Nexstar.tv domain or official station email addresses (example:@wreg.com). Be cautious of any outreach claiming to be from Nexstar or its recruiters via any other messaging platforms or personal email addresses. We will not contact you using a @gmail email address. If you are unsure about the authenticity of a job inquiry or offer, email us at corporaterecruiters@nexstar.tv.
Frequently Asked Questions
Is the salary disclosed for the Digital Content Producer position at nexstar?
The salary for this Digital Content Producer role at nexstar is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Digital Content Producer position at nexstar located?
This Digital Content Producer role at nexstar is based in MI, Grand Rapids. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Digital Content Producer role at nexstar full-time or part-time?
This is listed as a Full time position. It is posted as a Digital Content Producer role in the Nexstar Media Inc. department at nexstar.
Which team or department does the Digital Content Producer at nexstar belong to?
This Digital Content Producer position is part of the Nexstar Media Inc. department at nexstar. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Digital Content Producer position at nexstar?
Click the "Apply Now" button on this page. You will be redirected to nexstar's official application portal hosted on workday where you can submit your application directly.
When was the Digital Content Producer job at nexstar posted?
This Digital Content Producer position at nexstar was posted on Sep 9, 2026. Apply as soon as possible — early applications are often reviewed first.
Digital Content Producer
nexstar
You'll be redirected to nexstar's official application page on Workday.