Digital Campaign Associate (Ads)

Job Description

1. Campaign Strategy & Planning:

• Develop and implement TikTok advertising strategies aligned with business goals (e.g., brand awareness, lead generation, sales).

• Identify target audiences and create tailored ad campaigns to reach them effectively.

• Stay updated on TikTok trends, features, and best practices to ensure campaigns are innovative and engaging.

2. Ad Creation & Management:

• Collaborate with the creative team to produce high-quality, engaging ad content (videos, images, copy) optimized for TikTok’s platform.

• Set up, launch, and manage TikTok ad campaigns, including budgeting, bidding, and targeting.

• Monitor and optimize campaigns in real-time to maximize ROI and performance metrics (CTR, CPC, CPA, ROAS, etc.).

3. Performance Analysis & Reporting:

• Track, analyze, and report on campaign performance using TikTok Ads Manager and other analytics tools.

• Provide actionable insights and recommendations to improve campaign effectiveness.

• Conduct A/B testing to refine ad creatives, targeting, and strategies.

4. Audience Engagement & Community Building:

• Leverage TikTok’s unique features (e.g., hashtags, challenges, influencers) to enhance campaign reach and engagement.

• Monitor user interactions and feedback to improve ad relevance and brand perception.

5. Budget Management:

• Manage ad spend efficiently to ensure campaigns stay within budget while achieving desired outcomes.

• Forecast and allocate budgets for upcoming campaigns based on historical performance and business objectives.

6. Collaboration & Communication:

• Work closely with cross-functional teams (creative, content, sales, etc.) to ensure cohesive campaign execution.

• Communicate campaign results and insights to stakeholders in a clear and concise manner.

Qualifications

1. Education & Experience:

• Open to fresh graduates

• Bachelor's Degree in: Marketing, Advertising, Communications, Journalism, Digital Media, Public Relations, Business, or related fields with a specialization in digital or media.

• Internships/Relevant Experience in marketing, advertising, or media is a significant advantage. 

2. Skills:

• Technical Skills: must be willing to learn the ins and outs of the platforms used by the organization.

  • Advertising Platforms: Familiarity or hands-on experience with major paid advertising platforms, such as:

    • TikTok Ads

    • Meta Ads Manager (Facebook/Instagram)

    • Other platforms like Google Ads (Search & Display), LinkedIn Ads, or programmatic advertising is a bonus.

• Analytics and Reporting Tools:

  • Google Analytics

  • Platform-specific analytics (e.g., Meta/Twitter/LinkedIn Insights).

  • Microsoft Office Suite/Google Workspace: Proficiency in Excel/Google Sheets for data manipulation and reporting, and PowerPoint/Google Slides for presentations.

• Core Soft Skills: 

  • Analytical and Data-Driven Thinking

  • Strong Communication (Written and Verbal)

  • Attention to Detail

  • Creativity and Problem-Solving

  • Organization and Project Management

  • Adaptability and Curiosity