Deputy Manager - Marketing

DS Group
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📍 Noida, Uttar Pradesh, IndiaFULL TIME
Marketing Marketing Strategy Brand Management

About this role

Job Purpose 

The Marketing Manager – Digital & Brand Promotion will be responsible for driving brand visibility, digital presence, and consumer engagement through strategic marketing initiatives. This role aims to create impactful campaigns leveraging both traditional (ATL) and digital channels, with a strong focus on content creation, social media management, and AI-driven marketing solutions. The purpose is to enhance brand recognition, support business growth, and strengthen the company’s position in the FMCG (dairy) market.

Qualification & Professional Exposure 

Full Time MBA or Equivalent from a recognized University

Experience

3–5 years of experience in NPD, Packaging Development, digital marketing, content writing, brand promotion, and ATL activities. 

Principal Duties & Responsibilities 

(KRAs)







? Digital Marketing & Content Creation:

  • Plan, develop, and execute digital marketing campaigns across multiple platforms.
  • Create compelling content (blogs, social posts, promotional material) aligned with brand strategy.
  • Monitor, analyze, and optimize digital campaigns to ensure high ROI and audience engagement.

? Brand Promotion & ATL Activities:

  • Drive above-the-line (ATL) initiatives, including TV, print, outdoor, and other mass media campaigns.
  • Collaborate with agencies, creative teams, and vendors for brand campaigns.
  • Maintain consistent brand messaging across all platforms.

? Social Media & AI Tools:

  • Manage brand presence across social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).
  • Leverage AI tools for content generation, performance analysis, and customer engagement strategies.

? Market Research & Analytics:

  • Conduct competitor analysis and market research to identify trends and opportunities.
  • Prepare performance reports on marketing campaigns and suggest data-driven improvements.

Frequently Asked Questions

Is the salary disclosed for the Deputy Manager - Marketing position at DS Group?
The salary for this Deputy Manager - Marketing role at DS Group is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Deputy Manager - Marketing position at DS Group located?
This Deputy Manager - Marketing role at DS Group is based in Noida, Uttar Pradesh, India. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Deputy Manager - Marketing role at DS Group full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Deputy Manager - Marketing role at DS Group.
How do I apply for the Deputy Manager - Marketing position at DS Group?
Click the "Apply Now" button on this page. You will be redirected to DS Group's official application portal hosted on peoplestrong where you can submit your application directly.
When was the Deputy Manager - Marketing job at DS Group posted?
This Deputy Manager - Marketing position at DS Group was posted on Sep 11, 2026. Apply as soon as possible — early applications are often reviewed first.
Deputy Manager - Marketing
DS Group
Apply for this role ↗

You'll be redirected to DS Group's official application page on peoplestrong.