Deputy General Manager - Product Analyst Lead
paytm· UPI Product
About this role
About the Role
UPI is the backbone of India's digital payments revolution — and Paytm is one of its largest participants, processing hundreds of millions of transactions every month. We are looking for an Analytics Lead to join our UPI team and own the data and insights charter that powers product, growth, and platform decisions across our UPI-powered flows.This role sits at the intersection of consumer behaviour, financial infrastructure, and large-scale data systems. You will build the analytical backbone for UPI — from funnel and cohort frameworks to experimentation infrastructure — and work closely with product, engineering, data science, and business teams to turn transaction-scale data into decisions that affect millions of Indians daily.
Key Responsibilities
1. Analytics Strategy & OwnershipOwn the end-to-end analytics charter for one or more UPI surfaces — from metric definition to instrumentation to insight generationBuild and maintain the source-of-truth framework for north-star and guardrail metrics across the UPI funnel (initiation, authentication, success/failure, retention)Partner with NPCI-mandated reporting requirements and ensure analytical rigor aligns with regulatory data standardsLead a team of analysts, setting priorities, reviewing outputs, and raising the bar on analytical craf
t2. Funnel, Growth & Behavioural InsightsDiagnose friction points across the UPI journey using deep-dive analysis, cohort studies, and funnel decompositionBuild engagement, frequency, and top-of-wallet models to inform product and growth strategyDesign analytical frameworks for discovery and nudge effectiveness as new UPI capabilities are adoptedPartner with design and product research to combine quantitative and qualitative signals into a single narrative
3. Platform Reliability & Scale AnalyticsDefine and monitor SLA, success-rate, and latency benchmarks; build alerting and anomaly-detection frameworks tied to these metricsBuild root-cause analysis playbooks for payment failure spikes and incident-linked drop-offsModel traffic and failure patterns ahead of high-volume events (festive seasons, IPL, government disbursements) to support platform readiness
4. Experimentation & Decision ScienceOwn the experimentation backbone — design, power, and evaluate A/B tests across the UPI funnelDrive a test-and-learn culture: hypothesis → experiment → read-out → scale, with statistically sound methodologyBuild self-serve dashboards and tooling that let product, engineering, and business teams access trusted insights without analyst dependencyProactively surface insights that shape upstream roadmap and prioritization decisions
Required Qualifications
7–9 years of analytics/data experience, with a mandatory focus on consumer-facing products or fintech; prior experience in payments or UPI strongly preferred
Strong command of SQL and hands-on experience with product analytics tools (Mixpanel, Amplitude, Metabase, or equivalent); working knowledge of Python/R for deeper statistical analysis
Solid grounding in experimentation design — hypothesis framing, sample size/power calculations, and interpreting A/B results correctlyProven ability to translate ambiguous business questions into structured analyses and clear, decision-ready recommendations
Experience building and owning dashboards and metrics frameworks at scale, including data quality and governance practices
Strong written and verbal communication skills — ability to present findings crisply to leadership and align cross-functional stakeholders
Experience managing or mentoring a team of analysts, with a demonstrated ability to review work and raise analytical standards
Good to Have
Prior experience working in a UPI-regulated environment or with NPCI data/reporting constructs
Exposure to large-scale transaction data systems and familiarity with data warehousing/pipeline concepts (e.g., working with data engineering teams on instrumentation)
Experience with growth, lifecycle, or CRM-driven analytics
Familiarity with fraud/risk analytics in a payments context
Frequently Asked Questions
Is the salary disclosed for the Deputy General Manager - Product Analyst Lead position at paytm?
The salary for this Deputy General Manager - Product Analyst Lead role at paytm is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the Deputy General Manager - Product Analyst Lead position at paytm located?
This Deputy General Manager - Product Analyst Lead role at paytm is based in Noida, Uttar Pradesh. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Deputy General Manager - Product Analyst Lead role at paytm full-time or part-time?
This is listed as a On roll position. It is posted as a Deputy General Manager - Product Analyst Lead role in the UPI Product department at paytm.
Which team or department does the Deputy General Manager - Product Analyst Lead at paytm belong to?
This Deputy General Manager - Product Analyst Lead position is part of the UPI Product department at paytm. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Deputy General Manager - Product Analyst Lead position at paytm?
Click the "Apply Now" button on this page. You will be redirected to paytm's official application portal hosted on lever where you can submit your application directly.
When was the Deputy General Manager - Product Analyst Lead job at paytm posted?
This Deputy General Manager - Product Analyst Lead position at paytm was posted on Sep 14, 2026. Apply as soon as possible — early applications are often reviewed first.
Deputy General Manager - Product Analyst Lead
paytm
You'll be redirected to paytm's official application page on Lever.