Deputy Chief Customer Officer

ACG_3831_JOB Our client is a one of the leading companies in construction, real estate investment in Vietnam who is seeking an experienced candidate. Strategic Business Leadership & Governance Develop and recommend business strategies, operating models, and commercial exploitation models, while establishing overall business plans and leading their implementation in line with the Company’s short- and long-term strategic objectives. Develop management models, organizational structures, workforce plans, and operating mechanisms for the business division in alignment with the Company’s value chain. Develop and recommend commercial policies, including pricing, incentives, discount structures, and flexible leasing terms, ensuring alignment with market movements and the Company’s competitive advantages. Advise on the expansion of business networks and international partnerships, including engagement with master franchise partners, F&B brands, and international retailers seeking to enter or expand their presence in Vietnam. Participate in project concept development and asset lifecycle optimization, including functional planning, space allocation, technical requirements, construction cost optimization, renovation, changes in functionality, and restructuring of underperforming or low-occupancy areas. Provide recommendations on design and development solutions that support efficient business operations and commercial performance. Business Strategy, Planning & Market Development Direct the assessment of feasibility for new projects and participate in the design stage to ensure projects are commercially viable and supported by appropriate business planning. Develop positioning strategies, tenant mix, and merchandise category structures for commercial real estate projects. Establish short- and long-term leasing strategies for individual projects within the portfolio. Set business objectives, customer and partner development plans, and commercial strategies for each project. Lead the identification, approach, negotiation, and development of strategic customers and partners to optimize business and operational efficiency. Direct the development of financial and budget plans for the business function, ensuring appropriate financial, commercial, and legal frameworks are established for cooperation and business development activities. Build and maintain strong relationships with key partners, customers, consultants, and real estate brokerage organizations, ensuring professional, transparent, and effective cooperation while protecting the Company’s brand reputation. Business Development, Negotiation & Contract Management Lead the business development team in identifying and developing customers, partners, and commercial opportunities. Define responsibilities and allocate resources appropriately to ensure effective execution of business development activities. Direct coordination with Marketing to develop sales kits and supporting materials for business development and customer engagement. Oversee the development and implementation of digital marketing programs to strengthen market coverage, commercialize business activities, and reach potential customers. Coordinate with the Legal function to establish and standardize contract templates and relevant documentation for leasing, business development, and operations. Coordinate with the property management and operations teams to facilitate space handovers and resolve issues arising during the leasing and customer management process. Direct the collection and consolidation of actual market pricing, reasons for acceptance or rejection, and partner requirements to support market analysis and subsequent business proposals. People Management & Team Development Assign, monitor, and evaluate employees’ work to ensure effective resource utilization, productivity, and professional development. Provide coaching, guidance, and professional development opportunities for employees, while establishing appropriate development plans and career paths. Identify and attract talent, develop high-potential employees, and build a capable team aligned with the organization’s business objectives. Foster a professional, collaborative, accountable, and performance-oriented working environment. Other Responsibilities Perform other duties and assignments relevant to the position and business function as directed by the Company’s leadership. Requirements Education Bachelor’s degree or higher in Business Administration, Economics, Real Estate, Finance, Commerce, or related fields. Management or operations-related certifications are preferred. A real estate brokerage or valuation certification is an advantage. Professional Experience At least 10 years of relevant experience in business management, business development, market development, or partnership and cooperation functions. For management-level candidates, at least 10 years of experience in an equivalent leadership position, such as Head of Business Development, Leasing Director, Property Management & Business Director, or similar roles within major real estate developers or international real estate consulting firms. A proven track record of successfully leading large-scale commercial real estate projects, shopping centers, or office buildings is preferred. Professional Expertise Strong understanding of the commercial real estate and retail services market in Vietnam. Good knowledge of relevant regulations, particularly those related to real estate business, housing, construction, and commercial activities. Strong understanding of financial models and cash-flow analysis for leasing projects, including project P&L, IRR, and NPV. Strong market research and analysis capabilities, with the ability to identify customer segments, market opportunities, and business development potential. Proven ability to develop integrated business plans and provide appropriate commercial solutions. Strong commercial negotiation and relationship management skills, particularly with major retailers, brands, and strategic partners. Ability to manage crises and resolve conflicts of interest effectively. Contact: Hoang Hai Ha Due to the immense number of applications, only shortlisted candidates will be contacted.