Dealer Representative - Reno

americafirst· Dealer Relations Department
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📍 NV, USFULL TIME💰 USD 76K–95K/yr

About this role

Schedule

Mon- Fri

Overview

Responsible for developing the growth of the Credit Union's indirect loan portfolio by establishing and nurturing relationships with auto and RV dealerships. This position plays a pivotal role in establishing AFCU as the dominant force in their designated territory. 

Tasks include initiating, implementing, and overseeing sales promotions with these dealerships, along with maintaining regular communication and providing training on the Credit Union's product offerings. They will also act as a liaison between the Indirect Lending Department, Marketing Department, Titles (Records) Department, Collections Department, Loan Portfolio Management and dealerships, ensuring smooth handling of funding and lending matters. Upholds a high level of professionalism when collaborating with auto, powersports, and RV dealerships through the Credit Union Direct Lending (CUDL) platform. 

Understands market conditions and communicates the necessity for adjustments in lending programs and pricing, while also managing reporting and record-keeping to ensure proper controls are maintained. Monitors individual dealerships for potential risks and assists in resolving post-loan issues such as fraud, aged titles, powerbooking, or product cancellations in partnership with dealerships.

Responsibilities

1. Sales and Dealer Relationship Management:

a.    Conduct dealership visits to educate dealer partners about credit union indirect loan programs and encourage financing through the Credit Union.b.    Serve as a primary contact for dealerships, Marketing, and Indirect departments.c.    Collaborate with Indirect Underwriting and Funding teams to maximize market presence and address any Indirect concerns with dealerships.d.    Foster strong dealer relationships and leverage them to increase and maintain loan volume.e.    Assess the status of each dealership relationship and tailor meetings to meet credit union and dealership needs.f.    Identify and communicate areas of concern while upholding professionalism and understanding of credit union and member needs.g.    Possess the ability to address objections and concerns effectively. Additionally, must be capable of comprehending and articulating to dealers the distinctive features and advantages of our program in comparison to competitors.h.    Provide timely communication and feedback on lending pricing and programs from the dealer's viewpoint.i.    Familiarize oneself with competitor programs and develop strategies to address objections.j.    Seek out potential new dealer partners aligned with the credit union's vision and perform due diligence to vet compatibility.k.    Facilitate onboarding and training for new dealers to ensure compliance with credit union lending programs.l.    Introduce and oversee dealer sales programs, ensuring accurate tracking of performance against objectives.m.    Hosting of dealer events and other offsite dealer engagements while maintaining professional standardsn.    Responsible for overseeing and fostering relationships that meet specific performance expectations in monthly fundings, new members and net monthly income to the Credit Union.

2. Dealer Monitoring and Assistance with Post Loan Recovery and Collection Efforts:

a.    Address challenging conversations with dealers, up to and including deactivation if necessary, to ensure compliance with credit union guidelines.b.    Monitor and communicate with dealers regarding portfolio performance and status, identifying and documenting areas of concern.c.    Vigilantly monitor and promptly notify management of any concerns regarding dealerships.d.    Assist Post Loan Resolution Team with any efforts regarding buybacks, payments for aged power booking notices, outstanding titles, warranty collections or other items.

3. Effective Administration of Department Functions:

a.    Maintain regular communication with management, providing updates on activities, progress, and significant issues, including market factors that may hinder market growth.b.    Manage time and responsibilities efficiently and accurately.c.    Complete required reports and documents promptly, accurately, and in compliance with Credit Union guidelines.d.    Monitor budget, utilize corporate credit card, and reconcile expenses in compliance with company policy.e.    Maintain and update dealership records using CRM.f.    Ensure effective implementation and adherence to security and regulatory compliance procedures.g.    Attend and occasionally lead staff meetings and training sessions, as well as actively participate in Credit Union meetings.

Qualifications

Training/Education/Certification: 

· College degree in sales, business or related field or equivalent experience required. 

Required Knowledge: 

· Understanding of dealership functions. · Thorough knowledge of Credit Union loan products and applicable policies and standards. · Knowledge of member services, accounts functions, and products. · Knowledge of related computer applications. 

 

Experience Required: 

· At least 4 years related experience at a Credit Union or similar financial institution.

Skills/Abilities: 

· Strong interpersonal skills. · Good organization and problem-solving abilities. · Excellent verbal and written communication skills with the ability to overcome objections with positive reception. · Self-motivated and ambitious

•    Knowledge of related computer applications:

o    Experience with LoanPro/Meridian Link, Trex, inBranch, CUDL, Qualtrics, Tableau o    Microsoft Outlook, Teams, Excel (advanced user), and Word o    Microsoft Dynamics CRMo    Apple iPad, PC

· Able to work well with people. · Ability to work remote with up to 80% travel time.· Ability to answer dealer calls after hours and on weekends.

Frequently Asked Questions

What is the salary for the Dealer Representative - Reno role at americafirst?
The listed salary for this Dealer Representative - Reno position at americafirst is USD 76K–95K/yr. This is an FULL TIME role.
Where is the Dealer Representative - Reno position at americafirst located?
This Dealer Representative - Reno role at americafirst is based in NV, US. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Is the Dealer Representative - Reno role at americafirst full-time or part-time?
This is listed as a FULL TIME position. It is posted as a Dealer Representative - Reno role in the Dealer Relations Department department at americafirst.
Which team or department does the Dealer Representative - Reno at americafirst belong to?
This Dealer Representative - Reno position is part of the Dealer Relations Department department at americafirst. See the full job description for more information about the team structure and responsibilities.
How do I apply for the Dealer Representative - Reno position at americafirst?
Click the "Apply Now" button on this page. You will be redirected to americafirst's official application portal hosted on icims where you can submit your application directly.
When was the Dealer Representative - Reno job at americafirst posted?
This Dealer Representative - Reno position at americafirst was posted on Sep 2, 2026. Apply as soon as possible — early applications are often reviewed first.
Dealer Representative - Reno
americafirst · 💰 USD 76K–95K/yr
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You'll be redirected to americafirst's official application page on icims.