D2C Program Manager

sonymusicentertainment· SME China
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📍 Asia, China, Shanghai

About this role

Sony Music China is building a new Direct-to-Consumer business to deepen artist-fan relationships and create new revenue streams beyond streaming.

The D2C Program Manager will lead the zero-to-one rollout of our WeChat Mini Program commerce platform, turning strategy into scalable execution across product launches, merchandising, fulfillment, CRM activation, and business performance.

What you'll do:

  • Lead the end-to-end rollout of the WeChat Mini Program D2C business, from platform implementation through pilot campaigns and ongoing optimization.
  • Coordinate cross-functional teams across Marketing, Digital, Artist Relations, Merchandise, Physical Products, Operations, Finance, and Legal to deliver launches on schedule.
  • Drive e-commerce capabilities, CRM workflows, and customer journeys within the WeChat ecosystem to support acquisition, engagement, conversion, and retention.
  • Build scalable operating processes for merchandising, inventory planning, fulfillment, customer service, logistics, and external vendor management.
  •  Manage manufacturing partners, 3PL providers, budgets, milestones, KPIs, and project risks, providing clear updates to senior management.
  • Improve business performance through continuous optimization of conversion, average order value, customer retention, operational efficiency, user growth, GMV, and engagement.

 

Who you are:

  • You have 5–8+ years of hands-on experience in D2C e-commerce or digital commerce operations, including launching and operating WeChat Mini Program commerce platforms.
  • You have led zero-to-one e-commerce or digital business launches and know how to turn strategy into practical operating plans, processes, and results.
  • You bring strong knowledge of CRM, customer lifecycle management, performance marketing, merchandising, fulfillment, logistics, inventory, and customer service operations.
  • You are a strong cross-functional operator who can align internal stakeholders and external partners across technology, creative, commercial, legal, finance, manufacturing, and 3PL teams.

 

What we give you:

  • You join an inclusive, collaborative and global community where you have the opportunity to fuel the creative journey 
  • A modern office environment designed to foster productivity, creativity, and teamwork 
  • We invest in your professional growth & development

 

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

 

Frequently Asked Questions

Is the salary disclosed for the D2C Program Manager position at sonymusicentertainment?
The salary for this D2C Program Manager role at sonymusicentertainment is not publicly listed. Click "Apply Now" to learn more about the compensation package on their official careers page.
Where is the D2C Program Manager position at sonymusicentertainment located?
This D2C Program Manager role at sonymusicentertainment is based in Asia, China, Shanghai. The position is listed as on-site or hybrid. Check the full job description or apply directly to confirm the work arrangement.
Which team or department does the D2C Program Manager at sonymusicentertainment belong to?
This D2C Program Manager position is part of the SME China department at sonymusicentertainment. See the full job description for more information about the team structure and responsibilities.
How do I apply for the D2C Program Manager position at sonymusicentertainment?
Click the "Apply Now" button on this page. You will be redirected to sonymusicentertainment's official application portal hosted on greenhouse where you can submit your application directly.
When was the D2C Program Manager job at sonymusicentertainment posted?
This D2C Program Manager position at sonymusicentertainment was posted on Jul 15, 2026. Apply as soon as possible — early applications are often reviewed first.
D2C Program Manager
sonymusicentertainment
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