Director of UX Strategy

Director of UX Strategy

Seniority: Director Level

We’re looking for a UX-first leader who applies CX strategy thinking across ecommerce, B2B platforms, and digital products along customer journey touchpoints.

This is both a director and an execution role. You’ll provide UX direction to the team, help shape design decisions, and apply feedback directly to UX/UI prototypes, ensuring the work reflects a clear, research-grounded point of view. You’ll also own the execution of prioritization and roadmap deliverables, synthesizing input from research/analytics, business owners, and design into documented directions the full team can build from. We need someone who can support and communicate  “why it works” to clients and cross-functional disciplines.

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The day to day spans these core responsibilities:

Strategy & Execution

• Partner with teams to build a design-informed product roadmap that balances creative vision with business goals
• Engage design as an input to early-stage planning
• Document design strategy, rationale, and key decisions for team alignment
• Support the team from strategic UX thinking to tactical design executions

Research + Analytics Integration 

• Lead research synthesis workshops translate raw customer data into actionable design directions

• Build CX journey maps and identify audience use cases
• Support clients and designers in understanding the connection between research findings and design decisions

Client Communication & Presentations

• Lead UX thinking and articulate design decisions, grounded in research and strategy
• Lead discovery calls and strategic workshops to uncover true customer needs
• Establish success metrics with clients upfront; report on design impact post-launch

Domain Expertise

• Develop deep ecommerce expertise (conversion optimization, funnel clarity, personalization, product discovery)
• Help build secondary B2B experiences (user adoption, workflow clarity, enterprise workflows)

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Required Experience

• 6+ years in design execution, product strategy, and UX leadership roles
• An expert in ecomm and B2B digital products
• Proven track record managing stakeholder relationships and presenting to senior leadership
• Strong research literacy and ability to synthesize analytics, user research from findings to strategy
• Portfolio or case studies demonstrating both execution and strategic thinking
• Excellent communication skills: explain design rationale clearly to non-designers and clients
• Comfortable with ambiguity — can shape direction without requiring perfect specs upfront

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Nice-to-Have

• Experience with design systems and how to maintain consistency at scale
• AI/automation fluency — curious about design-to-code tools and research synthesis with AI
• Conversion optimization background
• Data analysis skills — can interpret metrics and identify patterns
• Workshop facilitation experience

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Team Structure

You'll be joining a design department with:

• Executive Creative Director focused on vision, culture, and strategic positioning
• UX/UI Design Director focused on design systems and visual consistency
• CX Design Director focused on customer journeys and experience execution
• Copy + Content Director
• Team of multi-disciplinary designers
• Data + Analytics Lead

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What We Offer

Culture

• Creative excellence with space to do your best work
• True work-life balance
• Collaborative team of UX designers, strategists, and developers

Benefits

• Salary: $160,000/year 
• Comprehensive health, dental, vision insurance
• 401(k) with company match
• Unlimited PTO 
• Hybrid work Tues-Thurs in Madison Square Office
• Latest UX tools and technology