Customer Support Manager - Central Food Wholesales
About this role
About Unilever
With 3.4 billion people in over 190 countries using our products every day, Unilever is a business that makes a real impact on the world. Work on brands that are loved and improve the lives of our consumers and the communities around us. We are driven by our purpose: to make sustainable living commonplace, and it is our belief that doing business the right way drives superior performance. At the heart of what we do is our people – we believe that when our people work with purpose, we will create a better business and a better world.
At Unilever, your career will be a unique journey, grounded in our inclusive, collaborative, and flexible working environment. We don’t believe in the ‘one size fits all’ approach and instead we will equip you with the tools you need to shape your own future.
Job Purpose
At Unilever Food Solutions, our purpose is to Free Chefs to love what they do. We work with Hotels, Restaurants and Caterers to create exciting menus that are good for diners, and good for the planet. Our brands include Knorr Professional & Best Foods— trusted and used by chefs and F&B operators every day.
This role will drive sustainable sales growth and market share expansion across Central Food Wholesale customers by developing strong customer relationships, executing category and promotional plans, improving distribution and assortment, and ensuring excellent in store execution. The role acts as a key link between UFS, wholesalers, distributors, and foodservice operators.
Key Responsibilities
1. Account Management
- Manage assigned Central Food Wholesale accounts and deliver monthly, quarterly, and annual sales targets.
- Build and maintain strong relationships with key decision makers, buyers, branch managers, and sales teams.
- Conduct regular business reviews and identify growth opportunities.
- Support Joint Business Planning (JBP) and annual account planning activities.
2. Sales & Business Development
- Achieve Sell-In, Sell-Out, distribution, and profitability targets.
- Expand product penetration and increase SKU listings.
- Identify opportunities for new product launches and category growth.
- Acquire new foodservice customers through wholesale partners.
3. Trade Promotion & Execution
- Plan and execute promotional activities aligned with category objectives.
- Monitor promotion effectiveness and ROI.
- Ensure excellent execution of merchandising standards, pricing, visibility, and stock availability.
- Coordinate product demonstrations, sampling, and customer engagement activities.
4. Distributor & Field Management
- Work closely with distributor sales teams to achieve territory objectives.
- Conduct joint market visits and customer calls.
- Ensure route-to-market effectiveness and execution excellence.
- Monitor inventory, order fulfillment, and stock health.
- 5. Market & Competitive Intelligence
- Monitor market trends, competitor activities, pricing, and promotional campaigns.
- Provide recommendations to improve market share and customer engagement.
- Analyze sales data and develop action plans to address gaps and opportunities.
6. Reporting & Forecasting
- Prepare sales forecasts and demand plans.
- Track KPIs and account performance.
- Maintain CRM and customer records accurately.
- Provide regular business updates to management.
- Key Performance Indicators (KPIs)
- Net Sales Growth
- Sell-In Achievement
- Sell-Out Growth
- Distribution & SKU Penetration
- Market Share Growth
- Promotion ROI
- Customer Retention
- New Customer Acquisition
- Forecast Accuracy
- Trade Execution Compliance
Qualifications
- Bachelor's Degree in Business Administration, Marketing, Sales, or related field.
- 2-5 years of experience in Key Account Management, Modern Trade, Wholesale, Foodservice, or FMCG Sales.
- Experience working with wholesale chains, distributors, or foodservice channels is highly preferred.
- Understanding of Horeca, Foodservice, Cash & Carry, or Wholesale business models is an advantage.
Skills
- Key Account Management
- Negotiation and Influencing
- Business Planning
- Financial Acumen
- Data Analysis
- Customer Relationship Management
- Presentation Skills
- Trade Marketing Execution
- Microsoft Excel & Power BI
- Communication and Stakeholder Management
- Competencies
- Growth Mindset
- Consumer & Customer Focus
- Ownership & Accountability
- Strategic Thinking
- Result Orientation
- Collaboration & Teamwork
- Agility & Adaptability
- Entrepreneurial Spirit
Curious about what it’s really like to work at Unilever? Explore our Life at Unilever ยูนิลีเวอร์ประเทศไทย | Unilever and meet the people shaping our culture.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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